Admissions Counselor

Sam Houston State University; Huntsville (TX); On-site; USD 42,000 - 52,000; Full time

Job summary

Sam Houston State University in Huntsville, TX seeks an Admissions Counselor to translate the university's goals to prospective students and guide them from inquiry through enrollment. You will engage with families, schools, counselors, and community partners while applying data-informed recruitment strategies.

The role emphasizes relationship building, travel during peak periods, and collaboration with academic colleges to support enrollment goals.

Qualifications

• Bachelor's degree in a related field; no experience required.
• Experience in admissions, student recruitment, enrollment services, student affairs, sales, marketing, or a related area is preferred.
• A combination of education, experience, and training that would produce the required knowledge and abilities could be considered.

Responsibilities

• Develops and implements recruitment strategies to support University enrollment goals.
• Recruits prospective students through high school visits, college fairs, campus visits, classroom presentations, and virtual engagement opportunities.
• Maintains accurate records of student interactions, recruitment activities, travel, and event outcomes within the University's CRM and other enrollment systems.
• Monitors recruitment activity, application progression, enrollment funnel performance, and recommends adjustments to recruitment strategies as needed.
• Represents Sam Houston State University in a professional manner and provides responsive, student-centered service.

Skills

Communication skills

Interpersonal skills

Time management

Education

Bachelor's degree in related field

Tools

CRM

Job description

Requisition

202600294S

Title

Admissions Counselor

FLSA status

Exempt

Hiring Salary

This position is a pay grade 6. Please see Pay Grade Table at: https://pa-hrsuite-production.s3.amazonaws.com/116/docs/636763.pdf

Occupational Category

Professional

Department

Admissions Recruitment

Division

Division of Enrollment

Open Date

09/23/2026

Open Until Filled

Yes

Educational and Experience Requirement

Bachelor's degree in a related field. No experience required. Experience in admissions, student recruitment, enrollment services, student affairs, sales, marketing, or a related area is preferred. A combination of education, experience, and training that would produce the required knowledge and abilities could be considered.

Nature & Purpose of Position

Responsible for translating the goals and values of the University to all categories of prospective students. Serves as an on-campus representative of Sam Houston State University responsible for recruiting and guiding prospective students from initial inquiry through enrollment. Engages in outreach, relationship building, and data-informed recruitment strategies to support University enrollment goals. Develops relationships with students, families, schools, counselors, and community partners while providing individualized support throughout the admissions and enrollment process.

Primary Responsibilities

Develops and implements recruitment strategies in support of University enrollment goals. Recruits prospective students through high school visits, community college visits, college fairs, campus visits, classroom presentations, community events, individual appointments, and virtual engagement opportunities. Builds and maintains relationships with school administrators, counselors, teachers, community college personnel, community-based organizations, alumni, and other recruitment partners. Provides prospective students and families with information regarding admission requirements, application procedures, academic programs, scholarships, financial aid, orientation, housing, student life, and enrollment processes. Reviews undergraduate applications and makes admission decisions in accordance with University policies and procedures. Communicates proactively with prospective and admitted students through telephone calls, email, text messaging, presentations, and CRM communication campaigns. Conducts individual and group appointments to assist students and families in understanding admission requirements and completing enrollment steps. Maintains accurate records of student interactions, recruitment activities, travel, and event outcomes within the University's CRM and other enrollment systems. Monitors recruitment activity, application progression, enrollment funnel performance, and other key performance indicators and recommends adjustments to recruitment strategies as needed. Assists with planning and implementing recruitment and yield programs, including admitted student events, counselor programs, campus visit programs, Preview Days, Saturday@Sam, and other admissions initiatives. Collaborates with academic colleges and campus departments to support recruitment, yield, and enrollment goals. Supports assigned recruitment territories, populations, programs, and strategic enrollment initiatives based on University priorities and operational needs. Provides recommendations to improve recruitment strategies, programming, student communications, and overall recruitment effectiveness. Maintains professional knowledge of University programs, scholarships, and admissions processes. Represents Sam Houston State University in a professional manner and provides responsive, student-centered service. Performs other related duties as assigned.

Other Specifications

Requires excellent written and verbal communication skills, strong interpersonal skills, and the ability to work effectively with students, families, school personnel, community college partners, University departments, alumni, and community organizations. Must possess strong organizational and time-management skills and be able to manage multiple priorities in a fast-paced environment. The position requires regular travel during peak recruitment periods and additional travel throughout the year. Evening and weekend work may be required. Because driving is an essential function of the position, the selected candidate must possess a valid Texas driver's license and maintain a driving record acceptable to the University's insurance carrier. A driving record check will be conducted as part of the hiring process. This position is based on the Huntsville campus. The incumbent may be assigned recruitment territories, populations, programs, or strategic initiatives based on University enrollment priorities and coverage needs. The ability to communicate in Spanish is preferred.

Full Time Part Time

Full Time

Quicklink

https://shsu.peopleadmin.com/postings/48709

EEO Statement

Sam Houston State University is an Equal Employment Opportunity Employer and Smoke/Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, creed, ancestry, marital status, citizenship, color, national origin, sex, religion, age, disability, or protected veteran status. The University takes seriously the initiative to ensure equal opportunity in the workforce and to comply with Title VII as interpreted by the U.S. Supreme Court. Sam Houston State University is an "at-will" employer. Employees with a contract will have additional terms and conditions. Security-sensitive positions at SHSU require background checks in accordance with Education Code §51.215. Annual Security and Fire Safety Report