Conversion & Web Experience Lead

Phaxis; New York (NY); On-site; USD 100,000 - 140,000; Full time

Job summary

Phaxis is seeking an analytical optimization professional to drive enhancements across our website experience. You will uncover friction points in the digital journey, formulate data-backed hypotheses, and design A/B and multivariate testing strategies to boost engagement and conversion.

Work closely with a data analyst to translate user behavior data into actionable insights that improve business outcomes.

Qualifications

• 4–7 years in website optimization, digital experience, CRO, or similar role.
• Experience with web analytics platforms (Heap, Adobe Analytics, GA).
• Proficiency with A/B and multivariate testing tools (Dynamic Yield, Optimizely, Google Optimize, Adobe Target).
• Strong hypothesis-driven mindset with ability to design and analyze experiments.
• Advanced analytical skills and independent work with data.
• Comfortable collaborating with UX, content, product, and engineering teams.
• Strong communication to present insights clearly and persuasively.

Responsibilities

• Identify friction points in the user journey through behavioral data analysis and deliver strategic, high-impact recommendations.
• Question assumptions, investigate underlying user behaviors, and refine hypotheses to inform optimization priorities.
• Develop and prioritize testable hypotheses based on quantitative and qualitative insights to improve site performance.
• Own the testing roadmap: plan, execute, and collaborate on A/B and multivariate tests across teams.
• Monitor user behavior and site performance using Heap and Power BI to inform optimization strategies.
• Validate findings with data analysts and ensure decisions are backed by statistically significant results.
• Translate complex data into clear narratives for cross-functional stakeholders.
• Collaborate with UX and content teams to improve clarity and usability across key journeys.
• Maintain a backlog of optimization opportunities informed by user behavior and benchmarks.
• Align stakeholders around testing priorities and site experience goals.

Skills

Website optimization

Web analytics

Hypothesis-driven testing

Cross-functional collaboration

Data storytelling

Communication skills

Education

Bachelor's degree

Tools

Heap

Adobe Analytics

Google Analytics

Dynamic Yield

Optimizely

Google Optimize

Adobe Target

Job description

Phaxis is seeking an analytical optimization professional to drive enhancements across our website experience. You will uncover friction points in the digital journey, formulate data-backed hypotheses, and design A/B and multivariate testing strategies to boost engagement and conversion.

Work closely with a data analyst to translate user behavior data into actionable insights that improve business outcomes.