Conversion Tracking Strategist for High-Impact Campaigns

Missio

Atlanta (GA)

On-site

USD 90,000 - 130,000

Full time

4 days ago

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Job summary

Missio Marketing is a performance-driven media buying agency for premium organizations. You will own conversion tracking across client accounts, ensuring campaigns measure outcomes clients care about.

You’ll ensure measurement behind campaigns is trustworthy for the media buyers to optimize against. The role focuses on tracking setup, attribution, reporting, and maintaining tracking health across campaigns and tools.

Qualifications

3+ years of hands-on conversion tracking across multiple accounts, agency experience preferred.
Google Tag Manager including dataLayer, triggers, cross-domain, consent and iframe tracking.
Meta Pixel and Conversions API including deduplication and custom conversions.
GA4 conversions including key events, goals, enhanced conversions and offline imports.
Experience with third-party attribution platforms such as Usermaven, Ruler, Hyros, Triple Whale or Segment.
CRM attribution in GoHighLevel or HubSpot including UTM capture and lifecycle stages.
Tracking through booking, checkout and donation tools like Calendly and Shopify.

Responsibilities

Plan and implement conversion tracking for new campaigns across Meta, Google Ads, and GA4.
Configure GTM, Meta Pixel, Conversions API, and Google Ads conversion actions.
Set up conversion goals for Google Ad Grant accounts and test end-to-end paths.
Manage attribution platform Usermaven including events, goals, identity resolution and dashboards.
Capture lead source data (UTMs, click IDs) in CRMs (GoHighLevel, HubSpot).
Send qualified leads, bookings and sales back to ad platforms via offline/server-side conversions.
Build reports showing where client results originate.