Conversion Tracking Specialist

Missio; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

Missio Marketing is a performance-driven media buying agency for premium organizations. You will own conversion tracking across client accounts, ensuring campaigns measure outcomes clients care about.

You’ll ensure measurement behind campaigns is trustworthy for the media buyers to optimize against. The role focuses on tracking setup, attribution, reporting, and maintaining tracking health across campaigns and tools.

Qualifications

• 3+ years of hands-on conversion tracking across multiple accounts, agency experience preferred.
• Google Tag Manager including dataLayer, triggers, cross-domain, consent and iframe tracking.
• Meta Pixel and Conversions API including deduplication and custom conversions.
• GA4 conversions including key events, goals, enhanced conversions and offline imports.
• Experience with third-party attribution platforms such as Usermaven, Ruler, Hyros, Triple Whale or Segment.
• CRM attribution in GoHighLevel or HubSpot including UTM capture and lifecycle stages.
• Tracking through booking, checkout and donation tools like Calendly and Shopify.

Responsibilities

• Plan and implement conversion tracking for new campaigns across Meta, Google Ads, and GA4.
• Configure GTM, Meta Pixel, Conversions API, and Google Ads conversion actions.
• Set up conversion goals for Google Ad Grant accounts and test end-to-end paths.
• Manage attribution platform Usermaven including events, goals, identity resolution and dashboards.
• Capture lead source data (UTMs, click IDs) in CRMs (GoHighLevel, HubSpot).
• Send qualified leads, bookings and sales back to ad platforms via offline/server-side conversions.
• Build reports showing where client results originate.

Skills

Conversion tracking

Google Tag Manager

Meta Pixel

Conversions API

GA4 conversions

Attribution platforms

CRM attribution

UTM tracking

Lead data integration

Test & validation

Documentation

Clear communication

Self-directed

Multi-account management

Tools

Usermaven

Ruler

Hyros

Triple Whale

Segment

GoHighLevel

HubSpot

Calendly

Shopify

Stripe

Looker Studio

Job description

Missio Marketing is a performance-driven media buying agency for premium organizations. We run paid campaigns on Meta, Google, Google Ad Grants and ChatGPT for churches, ministries, nonprofits and businesses.

The Role:

You will own conversion tracking across our client accounts. That means making sure every campaign measures the outcome the client actually cares about, whether that is a booked call, a donation, a purchase or a registration, and that our media buyers can trust the numbers they optimize against.

Our digital ads team runs the campaigns. You make sure the measurement behind them is right.

What You'll Do

Tracking setup

• Plan and implement conversion tracking for new campaigns across Meta, Google Ads and GA4
• Configure Google Tag Manager, Meta Pixel and Conversions API, and Google Ads conversion actions
• Set up conversion goals for Google Ad Grant accounts
• Test every conversion path end to end before launch

Attribution and reporting

• Manage our attribution platform, Usermaven, including events, goals, identity resolution and dashboards
• Capture lead source data such as UTMs and click IDs in client CRMs, mainly GoHighLevel and HubSpot
• Send qualified leads, bookings and sales back to ad platforms through offline and server-side conversions
• Build reporting that shows where client results come from

Monitoring and quality

• Audit live tracking and investigate gaps between ad platform and CRM numbers
• Diagnose and fix broken, missing or double-counted conversions
• Re-validate tracking when campaigns, sites, forms or tools change
• Keep documentation and processes current
• Partner with the digital ads team to choose the right optimization events
• Give client success and onboarding clear technical requirements for client-side changes
• Work with our web and QA teams to keep tracking healthy

What You Bring:

• 3+ years of hands‑on conversion tracking across multiple accounts, agency experience preferred
• Google Tag Manager, including custom HTML, dataLayer, triggers, tag sequencing, cross-domain, consent and iframe or embedded‑widget tracking
• Meta Pixel and Conversions API, including Events Manager, deduplication, event match quality and custom conversions
• Google Ads and GA4 conversions, including key events, primary and secondary goals, enhanced conversions and offline conversion imports
• Experience with a third‑party attribution platform such as Usermaven, Ruler, Hyros, Triple Whale or Segment
• CRM attribution in GoHighLevel or HubSpot, including hidden fields, UTM capture, lifecycle stages and webhooks
• Tracking through booking, checkout and donation tools such as Calendly, HubSpot Meetings, Shopify, Stripe and embedded forms
• Strong troubleshooting skills and a habit of verifying with evidence
• Clear written communication, including explaining technical issues to non‑technical colleagues
• Self‑directed and organized across many accounts at once

Nice to have:

• Google Ad Grants
• Conversion tracking for ChatGPT ads
• Website platforms such as Webflow, WordPress, Wix, Framer or Lovable
• Zapier and monday.com
• Dashboard building in Looker Studio or similar

Your First 90 Days:

• First 30 days: learn our accounts, standards and tools, and take over day-to-day tracking setups and audits
• By day 60: close the outstanding tracking gaps across active accounts
• By day 90: attribution reporting live for priority clients