Conversion Rate Optimization Manager

Purity Products; Plainview (NY); Hybrid; USD 105,000 - 125,000; Full time

Benefits offered by this job

Performance bonus

Medical, dental, vision

401(k)

Collaborative team environment

Job summary

Purity Products is seeking a Conversion Rate Optimization Manager to enhance growth across DTC health and wellness brands. This full-time role involves executing CRO tests, utilizing tools like Shopify and GA4, and collaborating closely with various teams. The ideal candidate has over 4 years of experience in CRO and ecommerce optimization, and a hands-on knowledge of testing performance metrics. A hybrid work model is offered, along with a competitive salary range of $105,000–$125,000 and generous benefits.

Qualifications

• 4+ years of experience in CRO, ecommerce optimization, growth, or related role.
• Experience designing, running, and analyzing A/B tests.
• Familiarity with subscription platforms such as Loop, ReCharge, or similar.

Responsibilities

• Own day-to-day execution of CRO tests across product pages and checkout.
• Use tools to identify opportunities and measure results.
• Prioritize testing ideas with leadership, building a disciplined testing cadence.

Skills

CRO experience

Ecommerce optimization

Hands-on Shopify experience

Analytical skills

Experience optimizing landing pages

Tools

GA4

Microsoft Clarity

Shopify

Northbeam

Job description

Purity Products is looking for a Conversion Rate Optimization Manager to help drive growth across our expanding portfolio of DTC health and wellness brands.

Location: Plainview, NY — Hybrid (4 days on-site/half-day Friday)

Employment Type: Full-Time

Compensation: $105,000–$125,000

What You’ll Do

• Own day-to-day execution of CRO tests across product pages, collection pages, cart, checkout, and subscription flows
• Use tools like Shopify, Microsoft Clarity, GA4, and Northbeam to identify opportunities and measure results
• Partner with paid media to improve landing page performance for Meta, TikTok, and other acquisition channels
• Test and optimize subscription signup experiences, including offers, upsells, value proposition, and friction points
• Prioritize testing ideas with leadership and help build a disciplined, hypothesis-driven testing cadence
• Document learnings and apply successful insights across multiple brands

What We’re Looking For

• 4+ years of experience in CRO, ecommerce optimization, growth, or a related role
• DTC brand experience, ideally in health, wellness, supplements, beauty, or CPG
• Hands-on Shopify experience
• Experience designing, running, and analyzing A/B tests
• Familiarity with subscription platforms such as Loop, ReCharge, Stay AI, or similar
• Strong analytical skills and comfort using tools like GA4, Microsoft Clarity, Hotjar, FullStory, and Northbeam
• Experience optimizing landing pages for paid acquisition campaigns
• A bias toward shipping, testing, learning, and improving quickly

Bonus points for experience with Replo, Shogun, GemPages, Unbounce, Octane AI, Typeform, or multi-brand ecommerce environments.

About the Team

You’ll join P2P Labs, a small entrepreneurial team inside Purity Products. We move with the speed and ownership of a startup, backed by the resources and stability of an established company.

You’ll report to the Head of P2P Labs and work closely with our Shopify Webmaster, paid media team, CRM/Lifecycle team, and external development and design partners.

What We Offer

• Salary range of $105,000–$125,000 (based on experience)
• Performance bonus opportunity
• Medical, dental, vision, and 401(k)
• Real ownership of a growing CRO program
• Multiple brands, meaningful traffic, and visible business impact
• A collaborative, supportive team environment

Purity Products is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.