CRO Manager

Prenetics; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Prenetics, a leader in health and wellness, seeks a data-driven CRO expert to own end-to-end optimisation for the Shopify DTC storefront. You will design rigorous tests and prioritise a rolling backlog using ICE or similar frameworks.

You’ll lead analytics, A/B testing, and AI-assisted workflows to boost CVR, AOV, and revenue per session, partnering with design, paid media, and retention to align tests with business goals.

Qualifications

• 4–8 years of hands-on CRO, growth, or eCommerce optimisation experience.
• Proven record of measurably improving CVR, AOV, or revenue per session.
• Strong proficiency with GA4, Hotjar, and Shopify analytics.
• Experience with A/B testing programs and statistical rigor.
• Familiarity with Shopify Liquid templating and theme customization.
• Experience in premium/luxury DTC brands, health, or subscription commerce (preferred).
• AI-native approach and ability to leverage AI in workflows.
• Strong communication translating CRO findings to business impact.

Responsibilities

• Own end-to-end CRO across the Shopify DTC storefront.
• Design and run rigorous A/B and multivariate tests with valid samples.
• Build and maintain a CRO performance dashboard with real-time metrics.
• Translate data into commercially actionable recommendations.
• Collaborate with design, development, and paid media teams.

Skills

CRO / Growth

Shopify

A/B testing

Analytics

Data-driven

Tools

GA4

Google Optimize

Hotjar

Microsoft Clarity

Shopify Analytics

SQL

Job description

Prenetics (NASDAQ: PRE) is a leading health sciences company with a focus on consumer health. The company went public on NASDAQ in 2022 and continues to pioneer innovative solutions in consumer health.
IM8 is our newest venture, a next-generation health and wellness brand co-founded with global icon David Beckham. Launched in 2024, IM8 has become one of the fastest-growing supplement brands in the world within just six months. Our flagship product, Daily Ultimate Essentials, delivers 92 clinically dosed nutrients in a single daily serving — trusted by 470,000+ customers and backed by a 12-week randomised, controlled clinical trial.

What You’ll Own

• Full-Funnel Conversion Rate Optimisation
• Own end-to-end CVR performance across the entire Shopify DTC experience: Homepage, Landing Pages (paid and organic), Product Detail Pages (PDPs), Collection Pages, Cart, and Checkout.
• Build, prioritise, and maintain a rolling CRO hypothesis backlog scored by expected impact, confidence, and ease of implementation (ICE or equivalent framework).
• Design and execute a rigorous A/B and multivariate testing programme with statistically valid sample sizes, pre-registered hypotheses, and documented learnings — no “we changed the button colour and it felt better.”
• Own the core conversion KPIs: Add-to-Cart Rate (ATC %), Reached Checkout %, Purchase Conversion Rate (CVR %), Revenue Per Session (RPS), and Average Order Value (AOV).
• Conduct deep-dive funnel analysis to identify the highest-leverage drop-off points — and build the business case for fixing them with projected revenue impact.
• Optimise the entire purchase path for both acquisition (first-time buyers) and retention (returning subscribers), recognising that these journeys require fundamentally different CRO strategies.
• On-Site Experience & UX Optimisation
• Own the UX and conversion performance of every key page template on the Shopify storefront - you are the internal authority on what converts and why.
• Collaborate with design and development to build, test, and iterate on page layouts, content hierarchy, trust signals, social proof placement, CTAs, and navigation flows.
• Lead the optimisation of Product Detail Pages: hero imagery, ingredient storytelling, review integration, subscription vs. one-time purchase framing, cross-sell/upsell modules, and urgency mechanics.
• Optimise Cart and Checkout flows: cart abandonment interventions, progress indicators, payment method visibility, shipping threshold nudges, and post-purchase upsell opportunities.
• Own Landing Page performance for paid media campaigns — work directly with the Head of Paid Media and Creative Strategist to ensure landing pages are conversion-optimised before a single pound of media spend goes live.
• Drive mobile-first optimisation — the majority of our traffic is mobile; every test and design decision must prioritise the mobile experience.
• Data, Analytics & Insight
• Build and maintain a CRO performance dashboard (GA4, Shopify Analytics, and/ Looker/Amplitude) with real-time visibility into funnel metrics, test results, and revenue impact.
• Use quantitative tools (GA4 event tracking, Shopify reports, custom SQL queries) alongside qualitative tools (Hotjar/Microsoft Clarity heatmaps, session recordings, on-site surveys) to diagnose conversion barriers.
• Develop a structured approach to post-test analysis: document every test with hypothesis, methodology, sample size, statistical significance, result, and “so what” action items.
• Translate data into commercially actionable recommendations — not just “CVR dropped 0.3%” but “CVR dropped 0.3% because X, costing us ~£Y/month, and here’s how we fix it.”
• Own the weekly and monthly CRO performance reporting cadence — presenting to the VP of Growth, Paid Media, Retention, and leadership with clear narratives, not just spreadsheets.
• Build and maintain cohort-level conversion analysis: new vs. returning visitors, traffic source segmentation, device splits, and geo-market performance.
• AI-Native Workflow & Automation
• Use AI tools (Claude, ChatGPT, and emerging agentic layers) as a daily operating system — nota novelty. This means using AI for hypothesis generation, copy variant creation, data pattern recognition, competitive analysis, and workflow acceleration.
• Build and refine AI-assisted CRO workflows: automated test brief generation, bulk landing page copy creation, heatmap summary interpretation, and rapid competitive teardowns.
• Develop prompt libraries and reusable AI templates for recurring CRO tasks — so the team can move faster without sacrificing quality.
• Stay current on AI-powered CRO and personalisation tools (Mutiny, Intellimize, Dynamic Yield, or equivalent) and recommend build-vs-buy decisions for our stack.
• Champion AI adoption within the broader growth team — if you discover a workflow that saves 10 hours/week, you document it and share it.
• Commercial & Cross-Functional Integration
• Partner with the Head of Paid Media to ensure campaign landing pages are optimised before spend scales — CRO and media buying must operate as a closed loop, not separate silos.
• Work with the Retention team (and agency partner) to optimise post-purchase flows, subscription upgrade paths, and reactivation landing pages that reduce churn and increase LTV.
• Collaborate with the Affiliate Manager on partner-specific landing pages, offer structures, and conversion tracking to maximise affiliate channel ROI.
• Inform product merchandising and bundling strategy based on on-site behavioural data: what do customers browse together, what bundles convert, where does upsell friction live?
• Contribute to quarterly planning and revenue forecasting by modelling the CVR and AOV impact of the CRO roadmap on topline revenue.
• Work with the Creative Strategist to ensure on-site creative assets (imagery, video, UGC) are deployed in the formats and placements that maximise conversion, not just brand aesthetics.

Background & Experience

• 4–8 years of hands-on CRO, growth, or eCommerce optimisation experience — with at least 2 years focused on DTC / Shopify (or equivalent platforms: Magento, BigCommerce, headless commerce).
• Demonstrated track record of measurably improving conversion rates, AOV, or revenue per session through structured experimentation — not just “I redesigned the PDP.” Show us the numbers.
• Deep proficiency with analytics and testing tools: GA4, Google Optimize (or VWO/Optimizely/AB Tasty), Hotjar or Microsoft Clarity, and Shopify’s native analytics.
• Experience building and managing A/B testing programmes with proper statistical rigour — you understand sample size calculations, significance thresholds, and when to call a test.
• Strong understanding of Shopify’s architecture, Liquid templating, theme customisation, and app ecosystem — you don’t need to be a developer, but you need to speak the language fluently enough to brief one.
• Experience working in or with premium/luxury DTC brands, health and wellness, supplements, or subscription commerce is strongly preferred.
• Working knowledge of SEO and how CRO decisions impact organic performance — you understand that page speed, content structure, and URL architecture matter for both conversion and discovery.
• Experience with personalisation engines, dynamic content tools, or product recommendation systems (Nosto, Rebuy, Klevu, or equivalent) is a plus.

Mindset & Style

• Data-obsessed, not opinion-driven — you don’t change anything on the site without a hypothesis, a measurement plan, and a clear success criterion.
• Commercially wired — you understand that a 0.5% CVR improvement on a £X million run-rate isn’t a “nice win,” it’s a material revenue driver, and you frame your work accordingly.
• Relentlessly curious — you’re already subscribed to CXL, Baymard Institute, or equivalent; you follow what Glossier, Hims, Ritual, and AG1 are doing with their on-site experience; you have opinions about checkout flows.
• Builder, not a bureaucrat — you thrive in fast-moving environments where you need to ship tests quickly, learn fast, and iterate without waiting for a 12-person approval chain.
• Strong communicator who can translate technical CRO findings into commercial language that a CEO, CFO, or board member would understand and act on.
• Comfortable operating across time zones — our team, agency partners, and customer base are global.

You Must Be AI-Native

Active, fluent daily AI tool usage is mandatory, not optional. We expect you to be embedding AI into every workflow you touch on day one.

Beat Claude Challenge

Shortlisted candidates complete a role‑specific assignment, scored against a baseline we generate using Claude — same data, blind review. To advance, your thinking needs to be better than what the best AI produces.

Ties don't advance.

Join us to make a huge impact as we revolutionize healthcare. The thing we most value is working with talented, growth-minded people, who don’t hesitate to jump into creative problem solving. We don’t believe in up or out, we don’t believe in rest and vest. We want to give you the opportunity to grow with us. Neither your career nor Prenetics is a sprint — they’re both marathons.

In our hiring process, we look at building a team with three essential factors: adaptability, ability and passion. We’ve discovered the greatest achievements come from the right people working collaboratively towards a shared goal. As Prenetics and our vision continues to grow, you’ll have the opportunity to constantly change and evolve with us.