Growth Marketing Manager - US

Unicity International; Provo (UT); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Dental

Vision

Life insurance

401(k) match

Internet reimbursement

Cell phone reimbursement

Gym/wellness reimbursement

Paid parental leave

Vacation days

Job summary

Unicity International seeks a Growth Marketing Manager to own the day-to-day performance of the company website. You will analyze funnels, run structured tests, and translate data into a prioritized roadmap while partnering with a designer on brand execution.

You’ll own conversions across landing, product, cart, and checkout, build tests, and collaborate on launch calendars. A strong background in ecommerce growth and analytics is required.

Qualifications

• 3–5 years in ecommerce, CRO, or growth marketing for a DTC or subscription brand.
• Proficient in GA4 or equivalent analytics platform.
• Experience with at least one A/B testing or personalization tool.
• Comfortable troubleshooting test implementations in HTML/CSS.
• Strong data reporting and ability to build simple dashboards.

Responsibilities

• Own the conversion funnel from landing to post-purchase and analyze drop-offs.
• Run an ongoing testing program (A/B and multivariate tests).
• Own the promo and launch calendar with cross-functional partners.
• Instrument tracking and report weekly metrics and backlog.
• Leverage qualitative data to explain the numbers and inform decisions.

Skills

GA4 proficiency

A/B testing

SQL

HTML/CSS

Shopify experience

Affiliate/influencer awareness

Data storytelling

Education

Bachelor’s degree or equivalent experience

Tools

Optimizely

VWO

Convert

Job description

Unicity is a health and wellness company on a mission to reverse insulin resistance through sustainable habits and products that support metabolic health — starting with our yerba mate formulated to support fasting, and a fibre drink that slows carb absorption at mealtime. Our customers come to us almost entirely through affiliates and partners who already have a relationship of trust with them. That makes the on-site and post-purchase experience the single most important lever we have: every visitor already arrived with intent, and our job is to not waste it.

About the Role

We're looking for a Growth Marketing Manager to own the day-to-day performance of our website — from the moment someone lands on a product page (usually from a referral link, not an ad) through checkout and into their first weeks as a customer. You'll bring the analytical rigor: reading the funnel, running structured tests, and turning data into a prioritized roadmap. You'll partner daily with our Designer, who owns visual execution and brand storytelling to move the site forward towards greater effectiveness each week.

Responsibilities

• Own the conversion funnel. Track and improve conversion at every stage — landing page, product page, cart, checkout, and post-purchase — and know exactly where visitors referred by affiliates and influencers are dropping off and why.
• Run a real testing program. Build and manage A/B and multivariate tests on landing pages, product pages, and checkout flow. Prioritize the roadmap based on funnel data and qualitative signal — not paid campaign performance, since there isn't any.
• Own the promo and launch calendar. Build and ship the site pages and experiences for product launches and promotions, working with the Marketing Manager on timelines and the Designer on execution.
• Instrument and report. Own tracking, keep a weekly view of conversion rate, AOV, and app activation, and turn that into a hypothesis backlog the whole team can see.
• Bring in the qualitative side. Use reviews, support tickets, on-site surveys, and session recordings to explain the "why" behind the numbers — this matters more for us than most DTC brands, since we don't have paid-channel data to lean on for audience insight.

Qualifications

• 3–5 years of experience in ecommerce, CRO, or growth marketing, ideally at a DTC or subscription brand
• Working proficiency in GA4 or a comparable web analytics platform
• Experience with at least one A/B testing or personalization tool (Optimizely, VWO, Convert, or similar)
• Comfortable enough with HTML/CSS to troubleshoot a test implementation without waiting on a developer
• Data fluency strong enough to build your own reporting — spreadsheets at minimum, SQL is a plus
• Experience writing clear creative briefs and working closely with designers — you'll be pairing with one, not replacing one
• A genuine interest in metabolic health, fasting, or the wellness space is a plus, not a requirement

Required Skills

• Experience with Shopify or a comparable ecommerce platform
• Experience optimizing for retention/reactivation, not just first-purchase conversion
• Familiarity with affiliate or influencer-driven ecommerce models (attribution looks different than paid — if you've worked in that world, say so)

Pay range and compensation package

In addition to competitive pay we can offer:

• Health, Dental, Vision, Life and other benefits that begin within a month
• Paid maternity and paternity leave
• Generous vacation allowance in addition to company paid holidays
• 401(k) with company match
• Reimbursement for internet, cell phone and gym/wellness activities

Equal Opportunity Statement

We are committed to diversity and inclusivity in our hiring practices.