Ecommerce CRO Manager (Shopify Plus)

We Are Refyne; United States; On-site; USD 102,000 - 170,000; Full time

Benefits offered by this job

Medical Insurance (Health, Dental, V&B

401(k)

Career growth opportunities

Job summary

We Are Refyne is seeking an experienced Ecommerce and Conversion Rate Optimization Manager to own the CRO strategy for our Shopify site, TikTok Shop, and other marketplaces. You will drive friction reduction and revenue growth by applying data, UX principles, and consumer insights to optimize conversions and AOV.

In a high growth DTC environment, you will collaborate with Ecommerce, Growth, Marketing, Creative and Development teams to ship experiments, analyze results, and implement winning

Qualifications

• CRO, experimentation or ecommerce optimization experience.
• Experience working within a high-growth DTC consumer brand.
• Hands-on experience with Shopify Plus and Shopify Analytics.
• Proven track record of improving ecommerce conversion and revenue through testing.
• Experience handling high monthly web traffic volumes.
• Strong working knowledge of A/B testing.
• Comfortable cross-functional collaboration in a fast-paced environment.

Responsibilities

• Develop and manage a CRO and experimentation roadmap with a commercial focus.
• Identify opportunities to improve conversion rate, AOV, and revenue per visitor.
• Lead end-to-end A/B testing from hypothesis to analysis and implementation.
• Analyze customer behavior and site performance to reduce friction in the purchasing journey.
• Optimize core ecommerce experiences: navigation, product discovery, pages, cart, checkout.
• Improve landing pages for paid media, TikTok campaigns, launches and promos.
• Strengthen onsite merchandising with recommendations, bundles, upsells, and cross-sells.
• Use Shopify Analytics, GA4 and behavior tools to inform priorities.
• Collaborate with Ecommerce, Growth, Marketing, Creative and Development teams.

Skills

CRO

A/B testing

Shopify Plus

Shopify Analytics

High traffic

Cross-functional

Growth mindset

Tools

GA4

Shopify Analytics

Job description

Salary: Up to $170,000 depending on experience level

About Refyne

We are redefining recruitment across the Personal Care, Beauty, Aesthetics & Wellness space. We partner with ambitious businesses to source high-impact talent and make hiring feel seamless, and we guarantee our results every time! From entry-level to executive search, we bring market insight, global network depth, and a Refyned, high-touch approach. Whether you're building your founding team or hiring at scale - we're your people.

About Our Client

We are partnering with a rapidly growing, founder-led personal care brand with a strong D2C business and an expanding omnichannel presence.

They are looking for an experienced Ecommerce and Conversion Rate Optimization Manager to strengthen website performance and deliver measurable improvements across the customer journey. This role is focused on optimizing performance across the brand’s Shopify site, TikTok Shop and additional ecommerce marketplaces.

The Role

The Conversion Rate Optimization Manager will take ownership of the brand’s website optimization and experimentation strategy.

Combining ecommerce data, customer insights, UX principles and consumer behaviour, you will identify opportunities to remove friction, improve the shopping experience and drive growth across conversion rate, average order value and revenue per visitor.

Key Responsibilities

• Develop and manage a commercially focused CRO and experimentation roadmap.
• Identify opportunities to improve conversion rate, average order value and revenue per visitor.
• Lead A/B testing from hypothesis development through to analysis and implementation.
• Analyze customer behaviour and website performance to identify friction and drop-off throughout the purchasing journey.
• Optimize key areas of the ecommerce experience, including navigation, product discovery, product pages, cart and checkout.
• Optimize landing pages supporting paid media, TikTok campaigns, product launches and promotional activity.
• Strengthen onsite merchandising through collections, product recommendations, bundles, upsells and cross-sells.
• Use Shopify Analytics, GA4 and customer behaviour tools to evaluate performance and inform priorities.
• Partner with Ecommerce, Growth, Marketing, Creative and Development teams to implement improvements.

What We’re Looking For

• CRO, experimentation or ecommerce optimization experience.
• Experience working within a high-growth DTC consumer brand.
• Deep, hands-on experience with Shopify Plus and Shopify Analytics.
• A proven track record of improving ecommerce conversion and revenue through testing and optimization.
• Proven experience handling high monthly web traffic volumes.
• Strong working knowledge of A/B testing.
• Comfortable working cross-functionally in a fast-paced and evolving environment.
• Experience within personal care, wellness or another consumer product category would be advantageous.
• Competitive base salary of up to $170,000 - dependent on experience level.
• Medical Insurance; including Health, Dental and Vision coverage.
• 401(k).
• Career growth opportunities within a rapidly expanding company.