Conversion Rate Optimization (CRO) Manager

Cricut Inc.; South Jordan (UT); Hybrid; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Conversion Rate Optimization Manager to enhance their online platform's performance. In this pivotal role, you will develop and execute strategies to optimize user journeys and conversion funnels, ensuring that the company meets its annual sales targets. Collaborating with various teams, you will leverage your expertise in data analysis and user behavior to implement A/B testing and improve site design. This is a fantastic opportunity for a passionate individual to make a significant impact in a creative and inclusive environment, where every contribution counts towards the collective goal of innovation and excellence.

Qualifications

• 5+ years of experience in Ecommerce with a focus on CRO and A/B testing.
• Strong project management skills and detail-oriented mindset.

Responsibilities

• Lead CRO strategy to enhance user journeys and conversion funnels.
• Develop A/B testing strategies aligned with business objectives.
• Weekly reporting on conversion funnel performance.

Skills

Ecommerce experience

CRO expertise

A/B testing

Project management

Data analysis

Detail-oriented

Google Analytics proficiency

Excel proficiency

Job description

Conversion Rate Optimization (CRO) Manager

• Full-time
• Department: Ecommerce & Analytics

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.

Let’s make.

Please note: We are on a hybrid schedule: 3 days in office, Tuesday-Thursday. Employee must be local or relocate to Utah.

As the Conversion Rate Optimization Manager, you will play a pivotal role in achieving our annual sales targets by developing and executing a roadmap to refine and enhance the performance of Cricut.com’s user journeys and conversion funnels. You will apply your expertise in data analysis, user behavior, and conversion optimization techniques to build a best-in-class web optimization program that will optimize Cricut.com’s performance and effectiveness. You will be held accountable to increasing the conversion rate on Cricut.com. You will be a member of the Direct to Consumer (DTC) team, and partner closely with the DTC Engineering, SEO, Design, Product Marketing, Channel, and Paid Media teams.

Responsibilities

• Lead the CRO strategy from ideation to execution, focusing on increasing core KPIs.
• Own conversion funnel, conversion metrics, and next page flow mapping.
• Product Detail Page, Category page, and Cart conversion optimization.
• Develop and implement A/B and multivariate testing strategies that align with business objectives.
• Partner with UX/UI team to create and implement best-in-class site design.
• Ownership of rating/review platform for Cricut.com.
• Cricut.com navigation and category management.
• Cricut.com site search management and optimization.
• Cricut.com site cross-sell/upsell management and optimization.
• Amazon PDP conversion optimization.
• Weekly reporting on conversion funnel performance.

Minimum Requirements

• 5+ years of Ecommerce experience specifically with CRO and A/B testing responsibilities.
• Strong project and process management skills with ability to juggle multiple projects at one time and self-prioritize workload.
• Extremely detail-oriented with a high degree of organization and ability to execute flawlessly.
• Data driven mindset with the ability to make decisions based on complex datasets.
• Excel and Google Analytics proficiency.
• Self-motivation, strong work ethic, and a passion for being hands-on in their work.
• Humble, hungry, and has a bias for action.

What to Do Next:

Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!

At Cricut, we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.