Conversion Rate Optimization (CRO) Manager

Cricut Inc.; South Jordan (UT); On-site; USD 70,000 - 110,000; Full time

Job summary

Join a forward-thinking company as a Conversion Rate Optimization Manager, where creativity meets data-driven decision-making. In this pivotal role, you'll enhance user journeys and optimize conversion funnels on an industry-leading platform. Collaborate with diverse teams to implement innovative strategies that drive sales and improve user experience. If you're passionate about making a difference and thrive in a dynamic environment, this opportunity is perfect for you. Bring your expertise in ecommerce and CRO to a place that values creativity and individuality, and help shape the future of crafting and DIY projects.

Qualifications

• 5+ years of Ecommerce experience with a focus on CRO and A/B testing.
• Strong project management skills and detail-oriented mindset.

Responsibilities

• Lead CRO strategy to enhance user journeys and conversion funnels.
• Develop A/B testing strategies aligned with business objectives.

Skills

Ecommerce experience

Conversion Rate Optimization (CRO)

A/B testing

Project management

Data analysis

Detail-oriented

Self-motivation

Tools

Excel

Google Analytics

Job description

Conversion Rate Optimization (CRO) Manager

• Full-time
• Department: Ecommerce & Analytics

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.

Let’s make.

Please note: We are on a hybrid schedule: 3 days in office, Tuesday-Thursday. Employee must be local or relocate to Utah.

As the Conversion Rate Optimization Manager, you will play a pivotal role in achieving our annual sales targets by developing and executing a roadmap to refine and enhance the performance of Cricut.com’s user journeys and conversion funnels. You will apply your expertise in data analysis, user behavior, and conversion optimization techniques to build a best-in-class web optimization program that will optimize Cricut.com’s performance and effectiveness. You will be held accountable to increasing the conversion rate on Cricut.com. You will be a member of the Direct to Consumer (DTC) team, and partner closely with the DTC Engineering, SEO, Design, Product Marketing, Channel, and Paid Media teams.

Responsibilities

• Lead the CRO strategy from ideation to execution, focusing on increasing core KPIs.
• Own conversion funnel, conversion metrics, and next page flow mapping.
• Product Detail Page, Category page, and Cart conversion optimization.
• Develop and implement A/B and multivariate testing strategies that align with business objectives.
• Partner with UX/UI team to create and implement best-in-class site design.
• Ownership of rating/review platform for Cricut.com.
• Cricut.com navigation and category management.
• Cricut.com site search management and optimization.
• Cricut.com site cross-sell/upsell management and optimization.
• Amazon PDP conversion optimization.
• Weekly reporting on conversion funnel performance.

Minimum Requirements

• 5+ years of Ecommerce experience specifically with CRO and A/B testing responsibilities.
• Strong project and process management skills with ability to juggle multiple projects at one time and self-prioritize workload.
• Extremely detail-oriented with a high degree of organization and ability to execute flawlessly.
• Data driven mindset with the ability to make decisions based on complex datasets.
• Excel and Google Analytics proficiency.
• Self-motivation, strong work ethic, and a passion for being hands-on in their work.
• Humble, hungry, and has a bias for action.

What to Do Next:

Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!

At Cricut, we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.