Sr. Manager, B2B Conversion Rate Optimization (CRO)

Horizontal Talent; Philadelphia (Philadelphia County); On-site; USD 160,000 - 200,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) retirement plan

Job summary

Horizontal Talent is seeking a senior CRO leader to drive hands-on optimization across a large B2B environment. You will own A/B, multivariate, and personalization initiatives, building experiments in Optimizely and validating analytics data to maximize conversions.

You will collaborate with UX, design, and engineering to deploy tests, ensure brand alignment, and accelerate revenue growth through data-driven experimentation.

Qualifications

• 6+ years in digital marketing, web optimization, or eCommerce with hands-on CRO execution.
• Deep, practical experience with the Optimizely suite (Web Experimentation and CMS).
• Strong front-end skills: HTML, CSS, JavaScript or jQuery.
• Advanced proficiency with Google Analytics 4 and user behavior tools.

Responsibilities

• Lead day-to-day execution of A/B, split, and multivariate tests in Optimizely.
• Build and launch brand-compliant web and page variations in Optimizely CMS.
• Develop and manage personalization campaigns for targeted audience segments.
• Use AI tools to speed up testing ideas and workflow efficiency.
• Monitor live experiments and validate tracking in Google Analytics 4.
• Review session recordings and heatmaps to identify friction points and testing opportunities.
• Document experiment outcomes and provide data-backed recommendations.
• Optimize conversion across buyer journey including forms, pricing pages, checkout, and abandoned cart experiences.
• Partner with UX, design, and engineering to implement experiments and troubleshoot builds.
• Perform thorough QA across devices and browsers before tests go live.

Skills

CRO strategy

Optimizely Web Experimentation

Optimizely CMS

HTML

CSS

JavaScript

Google Analytics 4

B2B enterprise experience

QA & attention to detail

Cross-functional collaboration

Salesforce/Marketo/HubSpot

Tools

Optimizely Web Experimentation

Optimizely CMS

Job description

Bring your CRO expertise to a high-impact digital marketing team focused on improving web and eCommerce experiences across a large, complex B2B environment. This role combines hands-on experimentation, analytics, and cross-functional collaboration to help shape the testing strategy, optimize conversion, and drive measurable growth.

Responsibilities

• Lead the day-to-day execution of A/B, split, and multivariate tests within Optimizely.
• Build and launch brand-compliant web and page variations in Optimizely CMS.
• Develop and manage personalization campaigns for targeted audience segments.
• Use generative AI tools to speed up testing ideas, variation copy, and workflow efficiency.
• Monitor live experiments and validate tracking in Google Analytics 4.
• Review session recordings, heatmaps, and user feedback to identify friction points and testing opportunities.
• Document experiment outcomes and provide clear, data-backed recommendations for next steps.
• Optimize key conversion points across the buyer journey, including forms, pricing pages, checkout, trial nurture, and abandoned cart experiences.
• Partner with UX, design, and engineering teams to implement experiments and troubleshoot complex builds.
• Perform thorough QA across devices and browsers before tests go live.

Skills

• 6+ years of experience in digital marketing, web optimization, or eCommerce with a strong focus on hands-on CRO execution.
• Deep, practical experience with the Optimizely suite, including Optimizely Web Experimentation and Optimizely CMS.
• Strong front-end development skills with HTML, CSS, JavaScript, and/or jQuery.
• Advanced proficiency with Google Analytics 4 and user behavior tools.
• Experience working within enterprise B2B environments and complex marketing/sales funnels.
• Proven ability to improve conversion metrics and contribute to revenue or pipeline growth through experimentation.
• Excellent QA, problem-solving, and attention-to-detail skills.
• Comfort collaborating across marketing, UX, design, and engineering teams.
• Hands-on experience using CRM and marketing automation tools such as Salesforce, Marketo, or HubSpot.
• A collaborative, organized approach with strong communication and prioritization skills.

Preferred Skills

• Experience with B2B eCommerce optimization and Adobe Commerce.
• Background in checkout optimization, abandoned cart recovery, or trial-to-paid conversion.
• Experience supporting product-led growth or digital purchasing journeys.
• Familiarity with large websites, multiple product lines, and complex stakeholder environments.
• Exposure to lifecycle marketing and full-funnel conversion tracking.
• Experience leading or contributing to growth-focused experimentation strategy.
• Interest in using AI to improve testing speed, ideation, and analysis.

Horizontal Talent is committed to fostering a workplace where everyone feels welcomed, respected, and empowered to contribute. We value diversity, equity, and inclusion as core principles and encourage candidates from all backgrounds to apply.

The pay range for this role is $160,000 - $200,000 per year based on qualifications and experience.

Applications will be accepted for 4 weeks.

For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team.