Sr. Manager, B2B Conversion Rate Optimization (CRO)

Horizontal Talent; Denver (CO); On-site; USD 160,000 - 200,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Retirement plan

Job summary

Horizontal Talent is seeking a senior CRO expert to drive optimization initiatives across a large B2B digital ecosystem in Denver. You will own hands-on testing using Optimizely, build variations in CMS, and collaborate with UX, design, and engineering to shape the testing strategy.

Youll analyze GA4 data, review heatmaps, and translate findings into actionable experiments that improve conversions, revenue, and pipeline while advocating for rigorous QA and scalable processes.

Qualifications

• 6+ years in digital marketing or web optimization with CRO execution.
• Deep experience with the Optimizely suite (Web Experimentation & CMS).
• Strong front-end skills: HTML, CSS, JavaScript, or jQuery.
• Advanced proficiency with GA4 and user behavior tools.
• Experience in enterprise B2B environments and complex funnels.
• Proven ability to improve conversions via experimentation.
• Excellent QA, problem-solving, and attention to detail.
• Collaborative across marketing, UX, design, and engineering.
• Hands-on experience with Salesforce, Marketo, or HubSpot.

Responsibilities

• Lead day-to-day execution of A/B, split, and multivariate tests in Optimizely.
• Build and launch brand-compliant web variations in Optimizely CMS.
• Develop and manage personalization campaigns for targeted segments.
• Use generative AI to speed testing ideas, copy, and workflow efficiency.
• Monitor live experiments and validate tracking in GA4.
• Review session recordings, heatmaps, and user feedback to identify friction.
• Document outcomes and provide data-backed recommendations.
• Optimize conversion points across forms, pricing, checkout, and carts.
• Partner with UX, design, and engineering to implement experiments.
• Perform thorough QA across devices and browsers before go-live.

Skills

CRO execution

Optimizely

HTML/CSS/JS

GA4

B2B enterprise

QA & details

cross-functional

CRM/MA tools

Tools

Optimizely

Salesforce

Marketo

HubSpot

GA4

Job description

Bring your CRO expertise to a high-impact digital marketing team focused on improving web and eCommerce experiences across a large, complex B2B environment. This role combines hands-on experimentation, analytics, and cross-functional collaboration to help shape the testing strategy, optimize conversion, and drive measurable growth.

Responsibilities

• Lead the day-to-day execution of A/B, split, and multivariate tests within Optimizely.
• Build and launch brand-compliant web and page variations in Optimizely CMS.
• Develop and manage personalization campaigns for targeted audience segments.
• Use generative AI tools to speed up testing ideas, variation copy, and workflow efficiency.
• Monitor live experiments and validate tracking in Google Analytics 4.
• Review session recordings, heatmaps, and user feedback to identify friction points and testing opportunities.
• Document experiment outcomes and provide clear, data-backed recommendations for next steps.
• Optimize key conversion points across the buyer journey, including forms, pricing pages, checkout, trial nurture, and abandoned cart experiences.
• Partner with UX, design, and engineering teams to implement experiments and troubleshoot complex builds.
• Perform thorough QA across devices and browsers before tests go live.

Skills

• 6+ years of experience in digital marketing, web optimization, or eCommerce with a strong focus on hands-on CRO execution.
• Deep, practical experience with the Optimizely suite, including Optimizely Web Experimentation and Optimizely CMS.
• Strong front-end development skills with HTML, CSS, JavaScript, and/or jQuery.
• Advanced proficiency with Google Analytics 4 and user behavior tools.
• Experience working within enterprise B2B environments and complex marketing/sales funnels.
• Proven ability to improve conversion metrics and contribute to revenue or pipeline growth through experimentation.
• Excellent QA, problem-solving, and attention-to-detail skills.
• Comfort collaborating across marketing, UX, design, and engineering teams.
• Hands-on experience using CRM and marketing automation tools such as Salesforce, Marketo, or HubSpot.
• A collaborative, organized approach with strong communication and prioritization skills.

Preferred Skills

• Experience with B2B eCommerce optimization and Adobe Commerce.
• Background in checkout optimization, abandoned cart recovery, or trial-to-paid conversion.
• Experience supporting product-led growth or digital purchasing journeys.
• Familiarity with large websites, multiple product lines, and complex stakeholder environments.
• Exposure to lifecycle marketing and full-funnel conversion tracking.
• Experience leading or contributing to growth-focused experimentation strategy.
• Interest in using AI to improve testing speed, ideation, and analysis.

Horizontal Talent is committed to fostering a workplace where everyone feels welcomed, respected, and empowered to contribute. We value diversity, equity, and inclusion as core principles and encourage candidates from all backgrounds to apply.

The pay range for this role is $160,000 - $200,000 per year based on qualifications and experience.

Applications will be accepted for 4 weeks.

For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team.