Digital Optimization & CRO Specialist

Fountain; Illinois; On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive medical, dental, andvision

Retirement savings plan with company 1

Paid parental leave and generous PTO

On-campus fitness programs and meal/wa

Job summary

Leaf Home’s Digital Optimization Analyst drives website experimentation and optimization across emerging business lines. You’ll work with Marketing, UX, Engineering, and Analytics to identify opportunities, run A/B tests, analyze user behavior, and deliver measurable improvements in conversion, lead generation, and customer experience.

The role emphasizes roadmap development, collaboration, and hands-on testing across teams, with opportunities for growth in a fast-paced home improvement

Qualifications

• Bachelor’s degree or equivalent (education, training, and experience).
• 2–3 years in Product Management, CRO, Analytics, UX, or related field.
• Strong analytical skills with SQL, Excel/Sheets, Tableau or similar BI tools.
• Working knowledge of WordPress and basic proficiency with Figma or similar tools.
• Excellent written and verbal communication for cross-functional stakeholders.

Responsibilities

• Develop and maintain a roadmap of conversion rate optimization initiatives (A/B and multivariate testing).
• Plan and execute website experiments with UX, Engineering, Marketing, and Analytics teams.
• Analyze performance, user behavior, funnel metrics, and experiment results for optimization opportunities.
• Present insights and recommendations to stakeholders and contribute to scalable experimentation framework.

Skills

SQL

Excel/Sheets

Tableau

Behavioral analytics

A/B testing

Education

Bachelor's degree

Tools

Optimizely

VWO

Adobe Target

GA4

WordPress

Figma

Job description

Leaf Home’s Digital Optimization Analyst drives website experimentation and optimization across emerging business lines. You’ll work with Marketing, UX, Engineering, and Analytics to identify opportunities, run A/B tests, analyze user behavior, and deliver measurable improvements in conversion, lead generation, and customer experience.

The role emphasizes roadmap development, collaboration, and hands-on testing across teams, with opportunities for growth in a fast-paced home improvement