Conversion & Experimentation Strategist

Avis Budget Group; Parsippany-Troy Hills (NJ); On-site; USD 115,000 - 125,000; Full time

Benefits offered by this job

Medical, Dental, Vision, Life and Disability insurance

401(k) Retirement Plan with company matched contributions

Employee discounts on Avis/Budget cars

Job summary

Avis Budget Group is hiring a Conversion Rate Optimization (CRO) Specialist in Parsippany, NJ. The role involves enhancing the digital customer journey through A/B testing and analysis, with a focus on conversion improvements aligned with product goals. The ideal candidate has experience with experimentation tools and strong analytical skills. Compensation offers $115,000 to $125,000 annually, varying by market and skills. Join a 25,000-strong team at Avis Budget Group to redefine mobility and customer satisfaction.

Qualifications

• Experience in CRO, experimentation, or digital analytics in an e-commerce environment.
• Hands-on experience running A/B tests and analyzing results.
• Strong analytical skills to interpret data and generate actionable insights.

Responsibilities

• Design and analyze A/B tests across web and mobile platforms.
• Identify opportunities to enhance conversion rates across key stages.
• Collaborate with product and design teams to implement performance solutions.

Skills

CRO experimentation

Digital analytics

Data interpretation

Collaboration

Tools

Optimizely

Adobe Target

GA4

Amplitude

Job description

Avis Budget Group is hiring a Conversion Rate Optimization (CRO) Specialist in Parsippany, NJ. The role involves enhancing the digital customer journey through A/B testing and analysis, with a focus on conversion improvements aligned with product goals. The ideal candidate has experience with experimentation tools and strong analytical skills. Compensation offers $115,000 to $125,000 annually, varying by market and skills. Join a 25,000-strong team at Avis Budget Group to redefine mobility and customer satisfaction.