CRO Engineer

Avis Budget Group International; New Jersey; Hybrid; USD 115,000 - 125,000; Full time

Benefits offered by this job

Medical Insurance

Prescription/Dental Insurance

Vision Insurance

401(k) Retirement Plan

Employee Discounts

Employee Assistance Program

Training & Development

Job summary

Avis Budget Group is seeking a Lead Engineer to drive CRO and experimentation across web and app for Avis.com and Budget.com. You will own the QA and validation of experiments, coordinating with internal IT, QA, and external partners to ensure accurate tracking and timely delivery.

You’ll work with CRO managers, designers, and product teams to align on priorities, build scalable experiences, and hand off successful tests for production.

Qualifications

• Hands-on experience building A/B and multivariate tests in Adobe Target, Optimizely, or a comparable platform.

Responsibilities

• Lead the build and QA of A/B and multivariate tests across regions globally.

Skills

A/B and multivariate testing

HTML/CSS/JavaScript

Web and app experimentation

Team coordination/leadership

Tagging and analytics (GA4/Adobe)

QA ownership

Cross-functional collaboration

Tools

Adobe Target

Optimizely

GA4

Adobe Analytics

Tag management systems

Job description

Driven to be the Best

People.Performance. Purpose.

At Avis Budget Group,we’redriven to be the best vehicle rental company in the world, together. Our 25,000 employees raise the bar every day, bringing different perspectives, taking ownership, and leading with integrity.We’redefining the future of mobility with safe, sustainable solutions that move people, businesses, and communities forward.

Avis Budget Group is seeking a Lead Engineer to lead the technical effort for our CRO & Experimentation team — build and QA alike — across Web and App for Avis.com and Budget.com. Reporting to the Director, Global CRO & Experimentation, this role owns getting every experiment built and validated correctly, whether that means doing the work directly or coordinating with whoever else is building it — internal IT, the IT/QA team, or 3rd-party delivery partners. This is a lead role: you're accountable for the outcome even when you're not the one at the keyboard.

You will work closely with CRO Managers, designers, analysts, Product Management, and IT/QA — bringing a test-and-learn mindset and strong technical rigor to everything the team builds.

What You'll Do:

• Experimentation & Testing
  • Lead the build and QA of A/B and multivariate tests across our regions globally
  • Build experiment variants based on approved designs across web and app
  • Ensure experiments are implemented accurately and tracked correctly from launch, regardless of who executed the work
• Technical Oversight & Coordination
  • Build both simple front-end variations and more complex, multi-page or personalization-driven experiences
  • Direct and coordinate 3rd-party delivery partners for additional build capacity, ensuring their work meets the same tracking and QA standards as internal builds
  • Coordinate with internal IT resources on more complex technical builds as needed
  • Troubleshoot and resolve technical issues with live experiments
• QA Leadership
  • Own QA for every experiment — implementing and validating tracking/tagging prior to launch
  • Coordinate with the IT/QA team on regression and cross-site testing, leaning on their broader coverage across the full site
  • Monitor active experiments for conflicts across concurrent tests
• Cross-Functional Collaboration
  • Work closely with CRO Managers to align on build priorities and timelines, and on tracking and measurement setup
  • Partner with UX and Design to ensure experiments are built to spec
  • Support the handoff of successful tests to Product Management for permanent, production-grade implementation
• Continuous Improvement
  • Stay up to date with testing platform capabilities, tools, and best practices
  • Proactively suggest process or tooling improvements to increase build efficiency and quality

Perks You’ll Get:

• Access to Medical, Dental, Vision, Life and Disability insurance
• Eligible to elect other voluntary benefits including: Group Auto Insurance, Group Home Insurance, Pet Insurance, Legal Assistance, Identity Theft Protection, FSA, Accident Insurance, Critical Illness Insurance, and additional life insurance coverages
• 401(k) Retirement Plan with company matched contributions
• Full training to learn the business and enhance professional skills
• Employee discounts, including discounted prices on the purchase of Avis/Budget cars
• Access to an Employee Assistance Program for services including counseling, financial and legal consultation, referrals for care service and more

What We're Looking For:

• Hands‑on experience building A/B and multivariate tests in Adobe Target, Optimizely, or a comparable web testing platform
• Working knowledge of HTML, CSS, and JavaScript sufficient to build and troubleshoot front‑end experiment variations
• Familiarity with experimentation across both web and app platforms, or strong aptitude to pick up app‑based testing approaches
• Experience directing or coordinating the work of other engineers or delivery partners, not just executing solo
• Familiarity with tagging and analytics implementation (e.g., GA4, Adobe Analytics, tag management systems)
• Highly detail‑oriented with a strong QA mindset — comfortable owning QA outcomes even when someone else executes the testing or the build
• Comfortable coordinating work across internal teams, Product engineering, and external delivery partners
• Strong organizational skills to manage multiple concurrent experiment builds across regions and platforms

The annual starting salary for this position is between$115,000 – $125,000annually. Factors that may affect starting pay within this range include geography/market, skills, education, experience, and other qualifications of the successful candidate.

Who We Are:

Here at Avis Budget Group, you will be joining a team of 25,000 driven people, performing with purpose. Together, we’re moving the future of transportation forward with our innovative, customer-focused solutions.

Our culture is performance driven, where we encourage and support each other to be at our best through leadership, training, tools, and rewards.

We are proud to make a positive difference to the lives of our colleagues, customers, and communities where we operate.

Avis Budget Group is an Equal Opportunity Employer – Qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other category protected by applicable law.

This advertisement does not constitute a promise or guarantee of employment. This advertisement describes the general nature and level of this position only. Essential functions and responsibilities may change as business needs require. The compensation and benefits information is accurate as of the date of this posting.The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. This position may be with any affiliate of Avis Budget Group.

ParsippanyNew JerseyUnited States of America