Conversion-Driven UX/UI Designer

Kapitus, Inc.; Arlington (VA); On-site; USD 63,000 - 101,000; Full time

Benefits offered by this job

Health Insurance

Paid Time Off

Performance Bonus up to 10%

Tuition Reimbursement

Job summary

Kapitus, Inc. is seeking a data-driven UX/UI Conversion Specialist to own the design, development, and optimization of landing pages, forms, and conversion pathways across our marketing ecosystem.

The role blends design and analysis: you will build a CRO program, develop a testing roadmap, analyze funnels, and collaborate with Lead Generation, Content, and AI & Brand teams to improve performance.

Qualifications

• 5+ years of experience in UX/UI design, CRO, or digital marketing with a focus on landing pages and lead forms.

Responsibilities

• Own the strategy and execution of Kapitus' CRO program across digital touchpoints (landing pages, forms, and entry points).
• Develop and maintain a structured testing roadmap prioritizing experiments by traffic, impact, and behavioral insights.
• Analyze conversion funnels to identify friction, drop-offs, and optimization opportunities.
• Leverage data, heatmaps, session recordings to inform design decisions.
• Partner with Lead Generation to align conversion paths with traffic sources and sales needs.
• Establish and report on CRO KPIs: page conversion rate, form completion, cost-per-lead, and A/B outcomes.
• Design, build, and maintain high-converting landing pages within WordPress from ad click to form submission.
• Design and optimize lead capture forms to reduce friction and improve data quality.
• Apply UX principles, wireframes, prototypes, and high-fidelity mockups with tools like Figma/Adobe XD.
• Ensure WCAG accessibility and mobile-first design across assets.
• Design and execute A/B and multivariate tests, monitor GA4/HubSpot, and translate results into actionable recommendations.
• Build dashboards and reports to communicate performance to stakeholders.

Skills

CRO strategy

UX/UI design

Data analysis

A/B testing

WordPress

GA4

HubSpot

Heatmaps

Session recordings

HTML/CSS

Education

Bachelor's degree in UX/UI Design, Marketing, HCI or related field

Tools

WordPress plugins

Google Optimize

VWO

GA4

HubSpot

Salesforce

Hotjar

Microsoft Clarity

Job description

Kapitus, Inc. is seeking a data-driven UX/UI Conversion Specialist to own the design, development, and optimization of landing pages, forms, and conversion pathways across our marketing ecosystem.

The role blends design and analysis: you will build a CRO program, develop a testing roadmap, analyze funnels, and collaborate with Lead Generation, Content, and AI & Brand teams to improve performance.