Conversion & Digital Experience Lead

your interest in; Lewisville (TX); Remote; USD 90,000 - 150,000; Full time

Job summary

Infinite Electronics is seeking a CRO & Digital Experience Manager to drive conversion rate optimization, digital customer experience, and online revenue growth across multiple eCommerce brands. The role combines strategic leadership with hands-on execution to advance the end-to-end digital customer journey across desktop and mobile.

The ideal candidate will lead testing, analytics, and optimization initiatives, collaborating with eCommerce, Product, UX/UI, Development, Brand Management,

Qualifications

• Bachelor’s degree in Marketing, Business, eCommerce, Digital Media, Analytics, or a related field.
• Experience leading CRO and digital optimization programs in fast-paced eCommerce environments.
• Proven ability to translate data into actionable business recommendations.

Responsibilities

• Develop and execute multi-brand CRO and digital experience optimization strategies aligned to revenue and growth goals.
• Build and manage testing roadmaps to improve conversion and reduce friction across the digital journey.
• Analyze customer behavior and performance metrics to identify optimization opportunities and insights.
• Lead A/B and multivariate testing across homepage, category pages, PDPs, cart, checkout, and mobile.
• Partner with eCommerce, Product, UX/UI, Development, Marketing, SEO, PPC, Analytics teams to improve experiences and drive revenue.
• Optimize onsite navigation, search, filtering, merchandising, messaging, and checkout flows.
• Monitor conversion rate, add-to-cart, cart abandonment, checkout completion, engagement, AOV, and revenue per session.
• Develop dashboards and communicate optimization results and business recommendations to leadership.
• Support roadmap prioritization and digital experience enhancements based on data and impact.
• Evaluate opportunities for AI-driven personalization and emerging digital experience technologies.
• Conduct competitor benchmarking and stay current on CRO and UX best practices.
• Help build scalable CRO and digital experience processes across Infinite Electronics’ eCommerce platforms.

Skills

Strategic thinking

Data-driven decision making

Cross-functional collaboration

Communication

Leadership

Education

Bachelor’s degree in Marketing, Business, eCommerce, Digital Media, Analytics, or related field

Tools

Google Analytics

GA4

Hotjar

Contentsquare

Optimizely

VWO

Adobe Analytics

Job description

Infinite Electronics is seeking a CRO & Digital Experience Manager to drive conversion rate optimization, digital customer experience, and online revenue growth across multiple eCommerce brands. The role combines strategic leadership with hands-on execution to advance the end-to-end digital customer journey across desktop and mobile.

The ideal candidate will lead testing, analytics, and optimization initiatives, collaborating with eCommerce, Product, UX/UI, Development, Brand Management,