Contractor Programs Marketing Lead

Cornerstone Building Brands; North Carolina; On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical, dental and vision benefits

401k

PTO

Job summary

Cornerstone Building Brands seeks a Customer Programs Marketing Manager to oversee contractor loyalty, incentives, and engagement programs, targeting contractor and builder customers. You will partner with field sales and strategic account managers to drive participation and sales growth, while developing solutions for large partners in construction, repair, and remodel markets.

The role focuses on customer advocacy, lead nurturing, collateral strategy, and training events to maximize program

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 2+ years managing loyalty or credentialing programs.
• 5+ years in marketing roles focused on pull strategies with trades audiences.
• Understanding of the new construction, repair and remodel industries; contractor and builder segments preferred.
• Proven track record of developing and executing successful marketing campaigns and managing key accounts.

Responsibilities

• Own day-to-day management of the Contractor Loyalty Program—rules, eligibility, data accuracy and compliance.
• Develop enrollment strategies to increase program membership.
• Manage contractor onboarding, enrollment, and field enablement with Field Sales teams.
• Build out customer benefit sets to drive program advantage.
• Collaborate with Marketing and Sales on contractor promotions and incentives.
• Equip field teams with program training and promotional tools.
• Support field initiatives tied to the loyalty platform and contractor education events.

Skills

Loyalty programs

Marketing strategy

Data analysis

Stakeholder management

Pull marketing

Education

Bachelor's degree in Marketing/Business

Tools

CRM software

Marketing automation

Job description

Cornerstone Building Brands seeks a Customer Programs Marketing Manager to oversee contractor loyalty, incentives, and engagement programs, targeting contractor and builder customers. You will partner with field sales and strategic account managers to drive participation and sales growth, while developing solutions for large partners in construction, repair, and remodel markets.

The role focuses on customer advocacy, lead nurturing, collateral strategy, and training events to maximize program