Content Writer – Thought Leadership & Multimedia

BSM Partners; Lowell (AR); On-site; USD 55,000 - 90,000; Full time

Job summary

BSM Partners in Lowell, AR is seeking a versatile Content Writer for Thought Leadership and Multimedia. You will craft thought leadership content, consumer education, technical and scientific communications, and multimedia storytelling for pet industry clients.

The ideal candidate combines strong writing with editorial judgment, research skills, and the ability to translate complex topics into engaging narratives for diverse audiences, brands, and business goals.

Qualifications

• 5+ years of professional writing experience across formats and audiences.
• Strong research and synthesis: translate complex information into clear content.
• Experience contributing to content strategy, editorial planning, and multimedia campaigns.
• Ability to adapt writing style, voice, and messaging to different brands and objectives.
• Familiarity with SEO‑informed content development and digital publishing best practices.
• Strong project management: manage multiple priorities, meet deadlines, and work independently.
• Confidence interviewing subject‑matter experts and incorporating feedback.
• Intellectual curiosity and editorial versatility; tackle unfamiliar topics and formats.
• Experience in animal health, companion animal nutrition, or the pet care sectors is a big plus.

Responsibilities

• Write thought leadership, blogs, newsletters, white papers, podcast content, social media, and other client/company deliverables.
• Translate expertise into clear, accurate, engaging narratives for diverse audiences.
• Inform content strategy: identify timely topics, develop story angles, and contribute to editorial planning.
• Research and interview credible sources, synthesize findings, and develop well‑supported content.
• Adapt content to client needs, brands, audiences, industries, and business objectives.
• Apply SEO, search intent, and best practices to content development.
• Measure performance using audience insights and industry trends to inform decisions.
• Collaborate with consultants, clients, and internal teams to deliver content on projects.
• Manage content from concept to publication, balancing multiple deadlines.

Skills

Storytelling

Editing

Research

SEO

Editorial planning

Job description

Content Writer – Thought Leadership & Multimedia

About BSM Partners

BSM Partners is built on a simple idea: The hardest problems in pet care don’t belong to a single discipline, they live in the connections between them. Our team brings nutrition, veterinary science, product development, consumer intelligence, research, regulatory, engineering, operations and strategy into one integrated architecture that can see change, understand what is driving it and turn that understanding into action.

From helping bring thousands of products to market to surfacing unprecedented industry insight through platforms like petLENS, BSM Partners doesn’t simply advise the pet care industry—we build the systems that help move it forward.

The Role

We’re looking for a versatile, full-time writer who combines exceptional writing skills with editorial judgment, intellectual curiosity, and a knack for storytelling. This person will develop content for BSM Partners and its clients, spanning industry-facing thought leadership, consumer education and advocacy, technical and scientific communications, multimedia storytelling, digital marketing, podcasting, social media, and more.

The ideal candidate can move comfortably between technical and accessible, long-form and short-form, and business-to-business (B2B) and business-to-consumer (B2C) content. They know how to research unfamiliar topics, interview subject‑matter experts, synthesize complex information, and develop compelling narratives tailored to different audiences, brands, and business objectives—all without sacrificing accuracy or nuance.

This is an opportunity to work alongside experts across disciplines, explore emerging topics in pet care, and help shape how the industry—and the people who care for pets—understand the issues that matter most.

What You’ll Do

• Write across formats and audiences: Develop thought leadership, blog posts, newsletters, white papers, podcast content, social media, consumer education, and other client and company deliverables.
• Translate expertise into compelling narratives: Turn complex scientific, technical, and industry insights into clear, accurate, engaging content.
• Inform content strategy: Identify timely topics, develop story angles, and contribute to editorial planning and integrated multimedia campaigns.
• Research and interview: Evaluate credible sources, synthesize research, and interview subject‑matter experts to develop well‑supported content.
• Adapt content to client needs: Tailor messaging, voice, and editorial approach to different brands, audiences, industries, and business objectives.
• Optimize for discoverability: Apply SEO, search intent, and emerging AEO/GEO best practices to content development.
• Measure and improve performance: Use audience insights, content metrics, and industry trends to inform editorial decisions and distribution.
• Collaborate across teams: Partner with consultants, clients, and internal stakeholders to develop effective content and deliver on project objectives.
• Manage content from concept to completion: Balance multiple projects and deadlines, incorporate feedback, and deliver polished, publication‑ready work.

Minimum Qualifications

• 5+ years of professional writing experience, with a strong portfolio demonstrating exceptional writing, editing, and storytelling across formats and audiences.
• Strong research and synthesis skills, with the ability to translate complex information into clear, accurate, engaging content.
• Experience contributing to content strategy, editorial planning, and integrated multimedia campaigns.
• Ability to adapt writing style, voice, and messaging to different brands, audiences, and business objectives.
• Familiarity with SEO‑informed content development and digital publishing best practices.
• Strong project management skills, with the ability to manage multiple priorities, meet deadlines, and work independently.
• Confidence collaborating with subject‑matter experts, conducting interviews, and incorporating feedback.
• Intellectual curiosity, editorial versatility, and a willingness to tackle unfamiliar topics and formats.
• Experience in the animal health, companion animal nutrition, or the pet care sectors is a big plus.