Sr. Director, Brand & Marketing Communications

ElleVet Sciences; South Portland (ME); Sur place; USD 120 000 - 190 000; Plein temps

Avantages offerts par ce poste

Health insurance

Dental and vision insurance

401(k) with company match

Paid time off (PTO) and holidays

Life and disability insurance

Employee discount on products

Flexible schedules and room for growth

Dog friendly office

Résumé du poste

ElleVet Sciences in Maine seeks a Senior Director, Brand & Marketing Communications to lead the brand voice across veterinary professionals, pet owners, and industry stakeholders. You will shape messaging, strategy, and channels to boost awareness and engagement while translating science into clear, compelling communications.

Collaborating with executives and product teams, you will ensure ElleVet's story is consistent across digital, PR, events, and sales materials, guiding a team to execute

Qualifications

• Experience in brand management and marketing communications.
• Proven success driving brand awareness and customer engagement.
• Exceptional writing, editing, storytelling, and presentation skills.
• Ability to translate strategy into market positioning and programs.

Responsabilités

• Own and evolve brand positioning, voice, messaging, and communications strategy.
• Serve as primary steward of the ElleVet brand across all channels.
• Develop messaging frameworks for key audiences including veterinary pros and pet owners.
• Translate scientific/clinical information into audience-specific communications.
• Develop and execute integrated marketing and communications plans to drive engagement.
• Oversee content strategy across digital, social, email, PR, events, and sales materials.
• Ensure consistent positioning across content, campaigns, and customer experiences.
• Collaborate with executives, product, sales, ecommerce, and support teams.
• Leverage market research and analytics to optimize messaging.

Connaissances

Exceptional communication skills

Strategic brand management

Strong project management

Analytical mindset

Cross-functional collaboration

Storytelling and writing

Formation

Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field

Description du poste

At ElleVet Sciences, we are committed to improving the lives of pets through science and innovation. As a leader in veterinary health, we are dedicated to providing effective, science-backed solutions for pets. Our mission is to combine cutting-edge science with care and compassion to create products that make a real difference.

The secret to our success is simple, and the same as our company philosophy:

Do the right thing, do what is best for animals, trust science, and always learn.

Our comprehensive benefits package includes the following:

• Health, dental, and vision insurance
• Health savings account (HSA)
• 401(k) with company match
• 20 days of paid time off (PTO) per year & 9 paid company holidays
• Basic and voluntary life insurance
• Short and long-term disability insurance
• Employee discount on our products
• Flexible schedules and room for internal growth
• Dog friendly office

What You Will Do

The Senior Director, Brand & Marketing Communications is responsible for developing and executing the company's brand, messaging, and communications strategy across all customer touchpoints. This individual serves as the steward of the ElleVet brand, ensuring a clear, compelling, and consistent voice that resonates with diverse audiences, including veterinary professionals, pet owners, and industry stakeholders.

This role goes beyond content creation. The ideal candidate is a strategic communicator who understands how to translate business objectives, scientific expertise, and brand positioning into meaningful communications that strengthen awareness, credibility, and customer engagement.

You will own how the company presents itself to the market and ensure that messaging across all channels accurately reflects the organization's mission, values, and competitive differentiation.

The successful candidate will balance strategic thinking with hands‑on execution, partnering across departments to ensure the ElleVet story is communicated consistently and effectively to every audience.

• Own and evolve the company's brand positioning, voice, messaging, and communications strategy.
• Serve as the primary steward of the ElleVet brand, ensuring consistency across all customer‑facing and internal communications.
• Develop messaging frameworks tailored to key audiences, including veterinary professionals, pet owners, retail partners, and industry stakeholders.
• Translate complex scientific, clinical, and technical information into compelling, audience‑specific communications that build understanding and trust.
• Develop and execute integrated marketing and communications strategies that support business objectives, increase brand awareness, and drive customer engagement.
• Oversee content strategy across digital marketing, social media, email campaigns, website content, advertising, public relations, thought leadership, and sales support materials.
• Ensure the company's positioning and value proposition are consistently reflected across all content, campaigns, and customer experiences.
• Develop and execute communication plans for product launches, company initiatives, corporate announcements, and key strategic priorities.
• Collaborate with executive leadership, product management, sales, e‑commerce, customer service, scientific, and operations teams to align messaging with organizational goals.
• Utilize market research, customer insights, and performance analytics to evaluate messaging effectiveness and identify opportunities for improvement.
• Manage public relations initiatives and support media engagement opportunities that strengthen brand reputation and industry credibility.
• Identify opportunities to elevate the company's thought leadership and industry presence.
• Participate in tradeshows, conferences, and industry events to strengthen brand visibility, engage key stakeholders, and gather market intelligence.
• Maintain a deep understanding of industry trends, customer needs, and competitive activity to inform strategic communications planning.

Who We Are Seeking

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
• Demonstrated experience in brand management, marketing communications, corporate communications, public relations, or related disciplines.
• Proven success developing and executing communications strategies that drive brand awareness, customer engagement, and business growth across both B2B and D2C environments.
• Exceptional communication skills, with the ability to effectively engage and influence multiple audiences, including healthcare professionals, consumers, and business partners.
• Strong understanding of brand strategy, messaging architecture, content marketing, and customer engagement principles.
• Demonstrated ability to translate company strategy into compelling market positioning and communication programs.
• Exceptional writing, editing, storytelling, presentation, and verbal communication skills.
• Strong project management skills with the ability to manage multiple priorities in a fast‑paced environment.
• Analytical mindset with the ability to leverage data, insights, and market research to guide decision‑making.
• Ability to collaborate cross‑functionally and build strong relationships throughout the organization. Highly organized with exceptional attention to detail.
• Self‑starter who is comfortable operating strategically while also executing tactically.
• Passion for science‑based products, innovation, and creating meaningful customer experiences.

Normal office environment with regular computer use. Occasional travel for tradeshows and industry events. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. ElleVet Sciences is an Equal Employment Opportunity Employer.