Content Marketing Manager

Genetec; New York (NY); On-site; USD 85,000 - 125,000; Full time

Benefits offered by this job

401K match

Tuition reimbursement program

Flexible schedule

Job summary

Genetec is seeking a highly organized Content Marketing Manager to lead our B2B content programs and customer story initiatives in North America. You will serve as project manager, editor, and reviewer for customer stories, blogs, ebooks, and bylines, while also producing short-form copy for digital ads and emails.

The role requires strong writing, editorial judgement, and project management to coordinate multiple projects, manage freelancers, and drive campaign performance for the North America

Qualifications

• 3+ years of content marketing or editorial leadership experience.
• Proven ability to manage multiple content formats (case studies, blogs, whitepapers, bylines).
• Strong project management skills with overlapping deadlines and stakeholders.
• Experience managing freelance writers or agency partners.
• Exceptional writing, editing, and storytelling abilities.
• Working knowledge of SEO and content performance optimization.

Responsibilities

• Lead a team of freelance writers, agencies, and internal partners to deliver high-value content projects on time.
• Create short-form copy for digital ads and emails.
• Review and edit content to ensure brand voice, messaging, and quality standards.
• Review content briefs and suggest enhancements.
• Oversee the North America Customer Story program (written and video) from interviews to approvals.
• Analyze content performance and propose improvements.
• Collaborate with teams to add or improve content for campaign performance.
• Prioritize work aligned with corporate and team objectives.
• Monitor and report on metrics like customer stories, engagement, and traffic.

Skills

Content marketing

Editorial management

Project management

Copywriting

SEO

Team leadership

Freelance writers

Tools

PM platforms

Job description

Job overview:

We are looking for a highly organized and strategic Content Marketing Manager to lead our B2B content programs and customer story program in North America.

This role will act as the project manager, editor, and reviewer for all written content—customer stories, blog articles, bylines, and other content—ensuring each deliverable aligns with brand standards, supports campaign objectives, and drives measurable performance. It will entail some writing opportunities as well, mainly for short form copy, such as digital ads and emails.

The ideal candidate combines strong writing, editorial judgment, and creativity with project management skills. The candidate can manage multiple projects, collaborate well with other team members, and direct a team of freelance writers to execute on multiple projects that support the goals of the North America Marketing Team.

Your day at a glance:

• Manage a team of freelance writers, agency partners, and internal stakeholders to ensure high value content projects are completed on time. Examples include, but are not limited to:
  • Customer stories - both written and video
  • Blog articles
  • Ebooks and long-form assets
• Write short-form copy for small projects, include digital ads and emails
• Review and edit content to ensure alignment with brand voice, messaging, and quality standards
• Review content briefs and make suggestions for content enhancements
• Manage the North America Customer Story program - both written and video:
  • Promote the customer story program to internal team and potential customers
  • Schedule and direct customer interviews
  • Manage follow-up reviews and final approvals
• Continuously analyze content performance and recommend improvements
• Work with internal team members to suggest content additions or improvements to enhance campaign performance.
• Manage and prioritize work based on corporate and team objectives.
• Monitor and report on key metrics such as number of customer stories, engagement, and traffic

What makes you a great fit:

• 3-7+ years of experience in content marketing or editorial management
• Proven experience managing multiple content formats (case studies, blogs, whitepapers/ebooks, bylines)
• Strong project management skills with the ability to handle overlapping deadlines and stakeholders
• Experience managing freelance writers or agency partners
• Exceptional writing, editing, and storytelling abilities
• Working knowledge of SEO and content performance optimization
• Strong collaboration and communication skills
• Experience using a project management platform
• Candidate must be located anywhere in the East or Central USA

Let's talk perks!

• Attractive compensation package with 401K match
• Training Tuition Reimbursement Program
• Work-life balance with a flexible working schedule

We know that diverse backgrounds and experiences bring great value to our teams. Even if you don't think you tick all the boxes, we still encourage you to apply - your profile may surprise us!