Thought Leadership Content Writer & Multimedia Storyteller

BSM Partners; Lowell (AR); On-site; USD 55,000 - 90,000; Full time

Job summary

BSM Partners in Lowell, AR is seeking a versatile Content Writer for Thought Leadership and Multimedia. You will craft thought leadership content, consumer education, technical and scientific communications, and multimedia storytelling for pet industry clients.

The ideal candidate combines strong writing with editorial judgment, research skills, and the ability to translate complex topics into engaging narratives for diverse audiences, brands, and business goals.

Qualifications

• 5+ years of professional writing experience across formats and audiences.
• Strong research and synthesis: translate complex information into clear content.
• Experience contributing to content strategy, editorial planning, and multimedia campaigns.
• Ability to adapt writing style, voice, and messaging to different brands and objectives.
• Familiarity with SEO‑informed content development and digital publishing best practices.
• Strong project management: manage multiple priorities, meet deadlines, and work independently.
• Confidence interviewing subject‑matter experts and incorporating feedback.
• Intellectual curiosity and editorial versatility; tackle unfamiliar topics and formats.
• Experience in animal health, companion animal nutrition, or the pet care sectors is a big plus.

Responsibilities

• Write thought leadership, blogs, newsletters, white papers, podcast content, social media, and other client/company deliverables.
• Translate expertise into clear, accurate, engaging narratives for diverse audiences.
• Inform content strategy: identify timely topics, develop story angles, and contribute to editorial planning.
• Research and interview credible sources, synthesize findings, and develop well‑supported content.
• Adapt content to client needs, brands, audiences, industries, and business objectives.
• Apply SEO, search intent, and best practices to content development.
• Measure performance using audience insights and industry trends to inform decisions.
• Collaborate with consultants, clients, and internal teams to deliver content on projects.
• Manage content from concept to publication, balancing multiple deadlines.

Skills

Storytelling

Editing

Research

SEO

Editorial planning

Job description

BSM Partners in Lowell, AR is seeking a versatile Content Writer for Thought Leadership and Multimedia. You will craft thought leadership content, consumer education, technical and scientific communications, and multimedia storytelling for pet industry clients.

The ideal candidate combines strong writing with editorial judgment, research skills, and the ability to translate complex topics into engaging narratives for diverse audiences, brands, and business goals.