Content Lead

Cultural Care Au Pair; Boston (MA); Hybrid; USD 82,500 - 100,000; Full time

Benefits offered by this job

401(k) matching

Medical, dental, vision insurance

Life and disability insurance

Flex Spending Accounts (FSAs)

Fertility care & family-building

Wellness reimbursement

Employee Assistance Program

Job summary

Cultural Care Au Pair is seeking an experienced Content Lead to guide planning, development and execution of content across digital, websites, social media, email, print and video. You will shape messaging, copy and a cohesive content approach across all touchpoints, leading a small team and collaborating with Marketing, Paid Media and Video Production.

The role blends strategic thinking with hands‑on execution, balancing creativity, organization and project management while driving recruitment

Qualifications

• Bachelor's degree in a related field.
• 7+ years' experience in content creation or editorial management.
• Proven ability to lead content teams and manage multiple projects across channels.
• Strong copywriting, branding, and editorial capabilities.
• Experience supporting video and photography productions, incl. scripting and on‑set coordination.
• Knowledge of SEO, analytics and AI‑powered content tools.

Responsibilities

• Develop and execute an integrated content strategy across channels.
• Oversee content creation for websites, digital advertising, social media, email, print and video.
• Own messaging and tone of voice across campaigns and touchpoints.
• Identify and develop compelling stories and campaigns with host families and au pairs.
• Plan productions with Video Production; coordinate shoots and scripts.
• Apply SEO practices and use performance insights to improve quality and reach.
• Manage content projects and calendars; ensure timely delivery.
• Lead the Social Media Specialist and freelance copywriters; foster collaboration.

Skills

Copywriting

Editing

Storytelling

Content Strategy

Project Management

Leadership

Cross‑functional Collaboration

AI Tools

Education

Bachelor's degree

Tools

CMS Platforms

Video Production Collaboration

Job description

Job Description

Cultural Care Au Pair is looking for an experienced Content Lead to join our Creative team.

In this role, you will lead the planning, development and execution of content across digital, websites, social media, email, print and video. You will be responsible for shaping compelling stories, defining messaging and copy, and ensuring a cohesive content approach across every customer touchpoint.

You will lead the Content function within the Creative team, managing our Social Media Specialist, and freelance copywriters, while partnering closely with Marketing, Paid Media and Video Production to deliver engaging content for both our Host Family and Au Pair audiences.

This is a hands‑on role that combines strategic thinking with execution. You'll balance creativity, organization and strong project management while creating compelling content that supports the recruitment of both Host Families and Au Pairs. As part of our global Creative team, you'll work from our Boston office while collaborating closely with colleagues in Zurich, Switzerland.

Who You Are

You are an experienced content professional with a passion for storytelling, copywriting and brand communication. You understand how great content connects audiences, supports business goals and creates a consistent brand experience across every channel.

You're equally comfortable developing messaging, reviewing copy, planning productions and managing multiple projects. You enjoy working across teams, spotting opportunities for better stories, and bringing structure to complex content initiatives. You stay curious about changing consumer behavior, social platforms, AI tools and new ways of creating content without losing sight of quality and brand consistency.

Your Responsibilities

• Content Strategy & Planning: Develop and execute an integrated content strategy that aligns with brand messaging, business priorities and marketing goals across all channels, including but not limited to: websites, online and offline marketing campaigns, social media, email, print and video.
• Content Management & Editorial Direction: Oversee content creation across websites, digital advertising, social media, email, print, podcasts and mobile-first platforms, ensuring high editorial quality, consistency and brand standards.
• Brand Messaging: Own messaging, tone of voice and copy across customer touchpoints, overseeing product content and ensuring consistency across campaigns, websites, emails, print and informational content.
• Storytelling & Content Development: Identify, source and develop compelling stories, families and au pairs for campaigns, social media and brand storytelling. Conduct interviews and help bring stories to life across multiple formats.
• Creative Production: Partner closely with the Video Production team to plan productions, develop scripts and storyboards, coordinate shoots, manage production logistics and support interviews on set.
• SEO, AI & Content Performance: Apply SEO best practices, leverage AI tools and use performance insights to continuously improve content quality, visibility and engagement.
• Project & Workflow Management: Manage multiple content projects simultaneously, coordinate priorities across teams, oversee content calendars and ensure projects are delivered on time and to a high standard.
• Team Leadership & Collaboration: Lead the Social Media Specialist, and freelance copywriters, providing clear direction, feedback and support while fostering strong collaboration across Creative, Marketing, Design and Paid Media.

Skills & Experience

• Exceptional copywriting, editing and storytelling skills across multiple channels and audiences.
• Strong experience in content strategy, editorial planning and project management from ideation through delivery, including publishing directly in CMS platforms and working with digital marketing teams to publish ads.
• Experience leading content teams, freelancers and cross-functional projects in a fast‑paced environment.
• Strong collaboration, communication and stakeholder management skills.
• Curious about AI, emerging technologies and digital trends, using them to improve content quality and efficiency.
• Highly organized, proactive and creative, with excellent attention to detail.

Qualifications

• Bachelor's degree in Communications, Marketing, Journalism or a related field.
• 7+ years' experience in content creation, editorial or content management, ideally within a B2C or international brand.
• Proven experience creating content across digital, social, websites, email, print and video.
• Strong experience in copywriting, brand messaging and editorial content.
• Experience planning and supporting video and photography productions, including scripting, interviews and on‑set coordination.
• Strong understanding of SEO, analytics, mobile‑first content and AI‑powered content tools.

Why you’ll love working here: Perks, Benefits, and more!

This is the most fun, high caliber place you’ll ever work. Ask any employee why they love EF (whether they’ve been here 10 minutes or 10 years) and they’ll probably tell you the same thing: it’s the people. When you work at EF, you join a purpose‑driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support.

In Addition, You Can Expect

• Commitment to professional growth: robust monthly calendar of trainings and workshops
• Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
• Exciting business travel opportunities
• 25% company match on your 401(k) contributions
• Market‑leading medical, dental and vision coverage, along with options for life and disability insurance, accident and hospital insurance, legal and pet insurance
• Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
• Access to fertility care and family‑building support
• Wellness benefits including a yearly fitness reimbursement
• Frequent social and learning events, including access to our employee‑run resource groups
• Robust Employee Assistance ProgramTenure‑based sabbatical eligibility
• EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)
• Discounts at local venues and businesses
• Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home one day a week.
• Compensation range for this role is $82,500-$100,000/year, based on experience.

About The Team

At Cultural Care Au Pair, we believe that cultural exchange has the power to make the world a more welcoming, understanding, and open place. As the largest and most experienced au pair organization in the world, we build global families by bringing together international visitors with American hosts—providing meaningful childcare for families, an unforgettable year in America for au pairs, and a culturally enriching experience for all. If you’re ready to expand your own horizons we invite you to be a part of our global team of problem‑solvers, relationship‑builders, and innovators. Join us as we continue to bring the world a little bit closer together, one family at a time.

Cultural Care Au Pair is associated with EF (Education First), the world leader in international education. At EF we believe that the world is better when people try to understand one another. Since 1965, we have brought millions of people to see new places, experience new cultures, and learn new things about the world and themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—create students of the world, and turn dreams into international opportunities.

An equal opportunity employer, Cultural Care Au Pair is committed to inclusion and belonging across race, ethnicity, gender identity/expression, sexual orientation, age, religion, ability, parental status, experience and everything else that makes you, well…you.

Learn more about Cultural Care Au Pair: https://www.culturalcare.com/