Content Strategist & Campaign Storyteller

BizStream; Allendale Charter Township (MI); Hybrid; USD 65,000 - 90,000; Full time

Job summary

BizStream, a digital agency near Grand Rapids, MI, seeks a content specialist who can craft integrated storytelling across formats and channels. You will write conversion-focused copy, conduct SME interviews, and shape content strategy to support campaigns.

You’ll collaborate with the team to optimize websites, plan content calendars, and ensure brand voice alignment while leveraging SEO and AI tools to deliver measurable results.

Qualifications

• 3+ years writing conversion and results-oriented marketing copy and long-form content.
• Experience writing for campaigns and programs across multiple formats.
• Ability to translate complex technical topics into accessible content.

Responsibilities

• Plan and facilitate stakeholder and SME interviews to uncover needs and goals.
• Develop audience frameworks and map messaging to buyer journeys.
• Audit and improve website content, IA, and site architecture.
• Identify content opportunities and repurpose content across channels.
• Create high-impact marketing content: web pages, blogs, case studies, emails, ads.

Skills

Content strategy

Interviewing SMEs

SEO writing

Long-form content

Brand voice

AI tools usage

Tools

Jira

Office 365

Google Suite

Job description

BizStream, a digital agency near Grand Rapids, MI, seeks a content specialist who can craft integrated storytelling across formats and channels. You will write conversion-focused copy, conduct SME interviews, and shape content strategy to support campaigns.

You’ll collaborate with the team to optimize websites, plan content calendars, and ensure brand voice alignment while leveraging SEO and AI tools to deliver measurable results.