Remote Senior Web Experience & Conversion Growth Strategist

OneStream Software; Birmingham (MI); Remote; USD 131,000 - 170,000; Full time

Benefits offered by this job

Vision insurance

Medical plan

Life insurance

Dental insurance

401K

Vacation time

Paid holidays

Professional development

Retirement plan

Job summary

OneStream Software seeks a Senior Web Experience & Conversion Strategist to own content IA, conversion strategies, and digital experience across OneStream's site. You will shape taxonomy, storytelling, lifecycle management, and personalization to drive pipeline and retention for Finance buyers.

The role emphasizes cross-functional leadership, AI-aware content, and collaboration with SEO, paid media, and web development to ensure consistent, high-impact experiences for a global audience.

Qualifications

• Bachelor's degree in English, Journalism, Communications or Business.
• 7+ years in B2B SaaS web, content, or digital marketing strategy at senior level.
• Proven track record driving organic growth, traffic, and pipeline with data-driven rigor.

Responsibilities

• Own web content IA strategy and direction for Web Operations and Dev teams.
• Define content strategy, taxonomy, structure, and buyer-stage alignment for conversion.
• Lead end-to-end web projects and coordinate with Marketing and Product teams.
• Partner with Marketing to translate positioning into compelling digital experiences.
• Establish web writing standards, briefs, and CMS guidelines.

Education

Bachelor's degree in English, Journalism, Communications or Business

Master's degree in English, Journalism, Communications or Business (preferred)

Tools

Sanity CMS

HTML/CSS

Responsive design

Job description

OneStream Software seeks a Senior Web Experience & Conversion Strategist to own content IA, conversion strategies, and digital experience across OneStream's site. You will shape taxonomy, storytelling, lifecycle management, and personalization to drive pipeline and retention for Finance buyers.

The role emphasizes cross-functional leadership, AI-aware content, and collaboration with SEO, paid media, and web development to ensure consistent, high-impact experiences for a global audience.