Content Strategist & Campaign Writer (Hybrid)

BizStream; Allendale Charter Township (MI); Hybrid; USD 55,000 - 75,000; Full time

Job summary

BizStream is a dynamic digital agency located just outside of Grand Rapids, MI, renowned for our exceptional website development, branding, and creative design services. This team loves technology and design and works hard, plays hard, and does whatever it takes.

The Content Specialist writes conversion-driven copy, participates in campaigns, and crafts storytelling across formats. You’ll interview SMEs, map buyer journeys, and align content with client brands.

Qualifications

• 3+ years writing conversion and results-oriented marketing copy and long-form content.
• Experience in content marketing campaigns, program building, and content management.
• Ability to translate complex technical subject matter into understandable content.
• Comfortable with interviewing technical SMEs.
• Knowledge of website personas and how they are developed, based on interviews and research.
• SEO-focused writing with keyword optimization.
• Ability to make relevant recommendations with team input.
• Strong editorial and grammatical skills.
• Ability to manage multiple writing projects simultaneously.
• Ability to address multiple stakeholder perspectives.

Responsibilities

• Plan and facilitate stakeholder, customer, and SME interviews to uncover audience needs and goals.
• Develop audience frameworks, map messaging to the buyer journey, and define strategic content direction.
• Conduct website/content audits and recommend improvements to information architecture, structure, and expansion.
• Identify content opportunities and repurposing potential across channels and lifecycles.
• Turn client needs into strategic deliverables and prioritized plans tied to measurable goals.
• Maintain content calendars and coordinate deliverables across multiple clients.
• Help plan and generate integrated campaign elements and topics for ongoing programs.
• Write and edit high-impact marketing content across formats: web pages, blogs, case studies, emails, ads, social posts, and sales collateral.
• Work with SEO strategy, including keyword planning, metadata, and on-page optimization.
• Adapt tone and terminology to match each client’s brand and industry.
• Ensure deliverables align with client brand standards and project requirements.

Skills

Conversion copywriting

Long-form content

Content marketing campaigns

Technical writing

SME interviewing

SEO keyword optimization

Persona development

Editorial standards

Multitasking

AI tooling

Tools

Jira

Atlassian Suite

Job description

Let’s build something great together! We’re looking for talented, self motivated individuals to build awesome stuff with our team!

BizStream is looking for a content specialist who is energized by and invested in the success of our clients. We’re looking for someone who is motivated to go beyond “just writing copy.” You’ll participate in campaign strategy and development, while writing the elements that support those campaigns. You’ll work with our team to craft integrated, complex, and rich storytelling across a variety of content formats and channels. Above all, you’re an amazing writer who is curious, loves research, storytelling, listening, learning, and has a knack for synthesizing complex ideas.

BizStream is a dynamic digital agency located just outside of Grand Rapids, MI, renowned for our exceptional website development, branding, and creative design services. This team is in love with technology and fascinated by design. We work hard, play hard, and all in all do whatever it takes.

Discover more about our benefits, values, and culture on our Careers page .

The position offers a hybrid work schedule, where you’ll be working in the office on Mondays, Wednesdays, and Fridays, with the flexibility to work remotely on Tuesdays and Thursdays.

Key Responsibilities:

• Plan and facilitate stakeholder, customer, and subject matter expert (SME) interviews to uncover audience needs, pain points, business goals, and differentiators.
• Develop audience frameworks (personas, pain points, motivators, decision criteria), map messaging to the buyer journey, and define strategic content direction by stage.
• Conduct website/content audits and recommend strategic improvements (including information architecture, restructuring, consolidation, or expansion of site sections).
• Identify content opportunities, gaps, and repurposing potential across channels and lifecycle stages.
• Turn client/audience needs into strategic deliverables and prioritized plans tied to measurable goals.
• Maintain content calendars and coordinate deliverables across multiple clients.
• Help plan, develop, and generate integrated campaign elements and topics for ongoing programs (blogs, thought leadership, campaigns).
• Write and edit high-impact marketing content across formats: web pages, blogs, case studies, white papers, emails, ads, social posts, and sales collateral.
• Work with SEO/GEO strategy, including keyword planning, metadata, on-page optimization, and search-intent alignment.
• Adapt tone and terminology to match each client’s brand and industry.
• Ensure deliverables align with client brand standards and project requirements.

What You Bring:

• 3+ years writing conversion and results-oriented marketing copy and long-form content.
• Participated in content marketing campaigns, program building, and content management.
• Understanding of how to write about complex technical subject matter and turn it into understandable and consumable information.
• Comfortable with interviewing and interacting with technical SMEs.
• Knowledge of website personas and how they are developed, based on interviews, industry research, and competitor analysis.
• Writing SEO-rich content and optimizing content for keywords.
• Knowing when and how to make relevant recommendations, with some direction and input from team members—recommend events or topics proactively.
• Understanding of grammatical and editorial conventions.
• Ability to organize, track, and complete multiple, often unrelated, writing projects simultaneously.
• Ability to understand and address multiple stakeholder points of view, pains, and needs.

Soft Skills:

• Edit and proof your own work and that of teammates.
• Curiosity about a variety of subjects, even when they are unfamiliar.
• Desire to help people find solutions they need and solve real-life problems.
• Pride in the quality of work produced.
• Confidence in the value of content marketing.
• Actively uses and evaluates AI tools and workflows for your work (understanding both their capabilities and limitations).

Bonus Skills:

• Prior experience in a consulting/agency environment.
• Experience with Atlassian Suite, including PM tools such as Jira.