Content Specialist

BizStream; Allendale Charter Township (MI); Hybride; USD 65 000 - 90 000; Plein temps

Résumé du poste

BizStream, a digital agency near Grand Rapids, MI, seeks a content specialist who can craft integrated storytelling across formats and channels. You will write conversion-focused copy, conduct SME interviews, and shape content strategy to support campaigns.

You’ll collaborate with the team to optimize websites, plan content calendars, and ensure brand voice alignment while leveraging SEO and AI tools to deliver measurable results.

Qualifications

• 3+ years writing conversion and results-oriented marketing copy and long-form content.
• Experience writing for campaigns and programs across multiple formats.
• Ability to translate complex technical topics into accessible content.

Responsabilités

• Plan and facilitate stakeholder and SME interviews to uncover needs and goals.
• Develop audience frameworks and map messaging to buyer journeys.
• Audit and improve website content, IA, and site architecture.
• Identify content opportunities and repurpose content across channels.
• Create high-impact marketing content: web pages, blogs, case studies, emails, ads.

Connaissances

Content strategy

Interviewing SMEs

SEO writing

Long-form content

Brand voice

AI tools usage

Outils

Jira

Office 365

Google Suite

Description du poste

Let’s build something great together! We’re looking for talented, self motivated individuals to build awesome stuff with our team!

BizStream is looking for a content specialist who is energized by and invested in the success of our clients. We’re looking for someone who is motivated to go beyond “just writing copy.” You’ll participate in campaign strategy and development, while writing the elements that support those campaigns. You’ll work with our team to craft integrated, complex, and rich storytelling across a variety of content formats and channels. Above all, you’re an amazing writer who is curious, loves research, storytelling, listening, learning, and has a knack for synthesizing complex ideas.

BizStream is a dynamic digital agency located just outside of Grand Rapids, MI, renowned for our exceptional website development, branding, and creative design services. This team is in love with technology and fascinated by design. We work hard, play hard, and all in all do whatever it takes.

Discover more about our benefits, values, and culture on our Careers page.

The position offers a hybrid work schedule, where you’ll be working in the office on Mondays, Wednesdays, and Fridays, with the flexibility to work remotely on Tuesdays and Thursdays.

• Plan and facilitate stakeholder, customer, and subject matter expert (SME) interviews to uncover audience needs, pain points, business goals, and differentiators.
• Develop audience frameworks (personas, pain points, motivators, decision criteria), map messaging to the buyer journey, and define strategic content direction by stage.
• Conduct website/content audits and recommend strategic improvements (including information architecture, restructuring, consolidation, or expansion of site sections).
• Identify content opportunities, gaps, and repurposing potential across channels and lifecycle stages.
• Turn client/audience needs into strategic deliverables and prioritized plans tied to measurable goals.
• Maintain content calendars and coordinate deliverables across multiple clients.
• Help plan, develop, and generate integrated campaign elements and topics for ongoing programs (blogs, thought leadership, campaigns).
• Write and edit high-impact marketing content across formats: web pages, blogs, case studies, white papers, emails, ads, social posts, and sales collateral.
• Work with SEO/GEO strategy, including keyword planning, metadata, on-page optimization, and search-intent alignment.
• Adapt tone and terminology to match each client’s brand and industry.
• Ensure deliverables align with client brand standards and project requirements.
• 3+ years writing conversion and results-oriented marketing copy and long-form content.
• Participated in content marketing campaigns, program building, and content management.
• Understanding of how to write about complex technical subject matter and turn it into understandable and consumable information.
• Comfortable with interviewing and interacting with technical SMEs.
• Knowledge of website personas and how they are developed, based on interviews, industry research, and competitor analysis.
• Writing SEO-rich content and optimizing content for keywords.
• Knowing when and how to make relevant recommendations, with some direction and input from team members—recommend events or topics proactively.
• Understanding of grammatical and editorial conventions.
• Ability to organize, track, and complete multiple, often unrelated, writing projects simultaneously.
• Ability to understand and address multiple stakeholder points of view, pains, and needs.
• Edit and proof your own work and that of teammates.
• Curiosity about a variety of subjects, even when they are unfamiliar.
• Desire to help people find solutions they need and solve real-life problems.
• Pride in the quality of work produced.
• Confidence in the value of content marketing.
• Actively uses and evaluates AI tools and workflows for your work (understanding both their capabilities and limitations).
• Prior experience in a consulting/agency environment.
• Experience with Atlassian Suite, including PM tools such as Jira.
• Office 365 experience.
• Google Suite experience.

We love to make cool things with cool people. Have a project you’d like to collaborate on? Let’s chat!