Growth‑Focused Digital Strategist

Brandworks Detroit, LLC; Ann Arbor (MI); Hybrid; USD 75.000 - 110.000; Vollzeit

Zusammenfassung

Brandworks Detroit, LLC is seeking a Digital Strategist to bridge client goals and creative execution, shaping campaigns, content, and digital experiences. You’ll uncover audience insights, define KPIs, and drive data-driven optimization across web, SEO, email, social, and paid media.

You’ll collaborate with strategy, creative, and technical teams to deliver measurable outcomes and stay ahead of evolving platforms and best practices.

Qualifikationen

• 4–6 years of experience in digital strategy, marketing strategy, or related roles within an agency or brand environment.
• Strong understanding of digital ecosystems—web, social, email, SEO, and paid media.
• Proficiency with analytics and performance tools (e.g., Google Analytics, Meta Business Suite, SEMrush).
• Proven ability to translate business goals into actionable digital plans.
• Excellent communication and presentation skills.
• A collaborative mindset and comfort working across strategy, creative, and technical teams.
• Balance of creative thinking and performance-driven decision making.

Aufgaben

• Develop and lead multi-channel digital strategies that align with client business goals and brand positioning.
• Conduct audience, market, and competitive research to uncover insights and opportunities.
• Collaborate with the creative team to shape campaign concepts, content strategies, and digital experiences.
• Define KPIs and success metrics; oversee tracking, analytics, and performance reporting.
• Present strategies and insights to clients in a clear, compelling way.
• Stay current on emerging platforms, tools, and digital best practices.
• Partner with account and project managers to ensure strategies are executed effectively and on schedule.
• Evaluate campaign performance and continuously optimize strategies based on data-driven insights.
• Help define Brandworks Detroit’s scope of services and go-to-market strategy in the digital space.

Kenntnisse

Digital strategy

Marketing strategy

Analytics & data

Communication skills

Presentations

Cross-functional collaboration

Ausbildung

Bachelor’s degree or equivalent

Tools

Google Analytics

Meta Business Suite

SEMrush

Jobbeschreibung

Brandworks Detroit, LLC is seeking a Digital Strategist to bridge client goals and creative execution, shaping campaigns, content, and digital experiences. You’ll uncover audience insights, define KPIs, and drive data-driven optimization across web, SEO, email, social, and paid media.

You’ll collaborate with strategy, creative, and technical teams to deliver measurable outcomes and stay ahead of evolving platforms and best practices.