Marketing Specialist/Copywriter

InTouch Credit Union; Plano (TX); On-site; USD 55,000 - 75,000; Full time

Job summary

InTouch Credit Union in Texas is seeking a Marketing Specialist/Copywriter to craft high-converting copy for digital campaigns, landing pages, and email funnels, translating products into clear value propositions that drive member action and revenue.

You will collaborate with the Marketing team to strengthen the brand and competitive position while delivering compelling written communications across digital and print channels.

Qualifications

• Bachelor's degree in marketing, journalism, communications or equivalent commensurate experience.
• Minimum two years of professional writing and copywriting experience.
• Working knowledge of Microsoft Office Suite, SEO, email automation and other ad serving tools.

Responsibilities

• Craft high-converting, audience-centric copy for digital campaigns, landing pages, email funnels and other written communications.
• Translate Credit Union products and services into clear, compelling value propositions that drive member action, brand loyalty, and measurable revenue growth.
• Participate in planning and coordination of efforts toward organizational objectives.

Skills

Copywriting

Communication

Education

Bachelor's degree in marketing, journalism, communications or equivalent commensurate experience

Tools

Microsoft Office Suite

SEO

Email automation

Ad serving tools

Google Tag Manager

SMS

Job description

• Job Category Marketing
• Employee Type FT Exempt
• Required Degree 4 Year Degree
• Manage Others No

Job Type

Full-time

At InTouch Credit Union (ITCU), we’re more than just a financial institution—we’re your partner in achieving financial goals and success. Founded in Texas and now serving members in all 50 states, we are a not-for-profit credit union dedicated to helping you, your family, and our community thrive. We would be honored to serve your family’s financial needs.

What started in 1974 for EDS employees has grown to more than 70,000 members across the U.S. and 20 countries, managing over $800 million in assets.

We are currently seeking a full-timeMarketing Specialist/Copywriterto join our dynamic team.

POSITION PURPOSE
The Marketing Specialist/Copywriter will craft high-converting, audience-centric copy for digital campaigns, landing pages, email funnels and other written communications. This role translates Credit Union products and services into clear, compelling, value propositions that drive member action, brand loyalty, and measurable revenue growth. The position works closely with the Marketing department to improve the Credit Union’s competitive position, consistent with its mission, within the markets served by creating effectively written copy for marketing /advertising media, programs and campaigns that target audiences, elevate brand awareness and drive measurable member action across digital and print channels. Participates in planning and coordination of efforts toward the accomplishment of organization objectives.

Education

• Bachelor's degree in marketing, journalism, communications or equivalent commensurate experience.

Experience

• A minimum two (2) + years of professional writing and copywriting experience required.
• Ability to acquire, maintain, and demonstrate sound problem solving and decision-making skills.
• Working knowledge of Microsoft Office Suite, SMS, SEO, email automation and other ad serving tools required.

All offers for employment with InTouch Credit Union are contingent upon the candidate completing a credit check, pre-employment drug screen and the submission of fingerprints in accordance with state and federal law.

Requirements

• Required Availability: Monday–Friday, 8:00am–5:00pm. No Saturdays.
• Ability to work independently as well as on a team.
• Ability to work in a fast-paced, production-oriented environment, credit union preferred.
• Knowledge of ad serving tools and Google Tag Manager.
• Demonstrate excellent communication skills, both in-person and across digital platforms.
• Demonstrative experience to meet and exceed goals.