Content & Social Marketing Specialist (SEO & AI)

Ciena Corporation; Scaggsville (MD); On-site; USD 65,000 - 100,000; Full time

Benefits offered by this job

Medical, dental, and vision plans

401(K) with company matching

Employee Stock Purchase Program (ESPP)

Paid holidays and vacation time

Job summary

Ciena Corporation in Maryland is hiring a Content Marketing Specialist to create blog content, develop social media and digital assets, and manage editorial calendars. You will optimize content for SEO and AI-driven search, then monitor performance to identify optimization opportunities.

You’ll partner with marketing teams and regional teams to align with campaigns and product launches, bringing strong writing and editing skills and a marketing mindset.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, Digital Media, or related field.
• 2+ years of experience in content marketing or digital marketing.
• Ability to explain technical concepts through writing and editing.
• Experience creating content for blogs, websites, and social media.
• Familiarity with SEO fundamentals and interest in AI-powered search.
• Experience with content management systems, SEO tools, or web analytics.

Responsibilities

• Write and edit blog posts for the corporate blog.
• Develop content for organic social media and digital assets.
• Maintain editorial calendars and production schedules.
• Optimize content for SEO and AI-powered search using performance insights.
• Monitor content performance, search visibility, and engagement metrics.
• Collaborate with marketing teams and SMEs to support campaigns and launches.

Skills

Content marketing

Digital marketing

SEO fundamentals

AI-powered search

CMS

Web analytics

Education

Bachelor's degree in Marketing or related field

Tools

CMS

SEO tools

Web analytics platforms

Job description

Ciena Corporation in Maryland is hiring a Content Marketing Specialist to create blog content, develop social media and digital assets, and manage editorial calendars. You will optimize content for SEO and AI-driven search, then monitor performance to identify optimization opportunities.

You’ll partner with marketing teams and regional teams to align with campaigns and product launches, bringing strong writing and editing skills and a marketing mindset.