Social Media & Digital Content Specialist

Ciena; Baltimore (MD); On-site; USD 65,000 - 100,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) with company match

Employee stock purchase program

Job summary

Ciena is seeking a content-focused marketer to elevate our digital voice across the corporate blog and social channels. You will craft and edit posts, program editorial calendars, and partner with subject matter experts to align with campaigns and launches.

With 2+ years in content or digital marketing, you’ll translate complex technology into clear, engaging stories while optimizing for SEO and AI discovery.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, English, or related field.
• 2+ years in content marketing, digital marketing, communications, or related field.
• Ability to communicate technical concepts through writing, editing, and proofreading.
• Experience creating content for blogs, websites, and social media.
• Knowledge of SEO fundamentals and interest in AI-powered search.
• Familiarity with CMS, SEO tools, and web analytics.

Responsibilities

• Write and edit blog posts for the corporate blog.
• Develop content for organic social media and other digital assets.
• Maintain editorial calendars and content production schedules.
• Optimize content for SEO and AI-powered search using performance insights.
• Monitor content performance, search visibility, and engagement metrics.
• Collaborate with marketing teams and subject matter experts on campaigns.

Skills

Content marketing

Editing & proofreading

Copywriting

Digital marketing strategy

Education

Bachelor's degree in Marketing/Communications/Journalism/English/Digital Media or related fields

Tools

Content Management Systems

SEO tools

Web analytics

Job description

Ciena is seeking a content-focused marketer to elevate our digital voice across the corporate blog and social channels. You will craft and edit posts, program editorial calendars, and partner with subject matter experts to align with campaigns and launches.

With 2+ years in content or digital marketing, you’ll translate complex technology into clear, engaging stories while optimizing for SEO and AI discovery.