Social media & digital content, Sr Associate

Ciena Corporation; Scaggsville (MD); On-site; USD 65,000 - 100,000; Full time

Benefits offered by this job

Medical, dental, and vision plans

401(K) with company matching

Employee Stock Purchase Program (ESPP)

Paid holidays and vacation time

Job summary

Ciena Corporation in Maryland is hiring a Content Marketing Specialist to create blog content, develop social media and digital assets, and manage editorial calendars. You will optimize content for SEO and AI-driven search, then monitor performance to identify optimization opportunities.

You’ll partner with marketing teams and regional teams to align with campaigns and product launches, bringing strong writing and editing skills and a marketing mindset.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, Digital Media, or related field.
• 2+ years of experience in content marketing or digital marketing.
• Ability to explain technical concepts through writing and editing.
• Experience creating content for blogs, websites, and social media.
• Familiarity with SEO fundamentals and interest in AI-powered search.
• Experience with content management systems, SEO tools, or web analytics.

Responsibilities

• Write and edit blog posts for the corporate blog.
• Develop content for organic social media and digital assets.
• Maintain editorial calendars and production schedules.
• Optimize content for SEO and AI-powered search using performance insights.
• Monitor content performance, search visibility, and engagement metrics.
• Collaborate with marketing teams and SMEs to support campaigns and launches.

Skills

Content marketing

Digital marketing

SEO fundamentals

AI-powered search

CMS

Web analytics

Education

Bachelor's degree in Marketing or related field

Tools

CMS

SEO tools

Web analytics platforms

Job description

As the global leader in high-speed connectivity, Ciena is committed to a people-first approach. Our teams enjoy a culture focused on prioritizing a flexible work environment that empowers individual growth, well-being, and belonging. We’re a technology company that leads with our humanity—driving our business priorities alongside meaningful social, community, and societal impact. This role helps elevate Ciena's thought leadership by creating and optimizing digital content across corporate social media channels and the company blog. As part of the Digital Channels & Search team, the position contributes to content development, SEO and AI discoverability initiatives, and integrated marketing campaigns that support global and regional priorities.

How you will make an impact:

• Write and edit blog posts for the Ciena corporate blog.
• Develop content for organic social media and other digital marketing assets.
• Maintain editorial calendars and coordinate content production schedules.
• Optimize content for SEO and AI-powered search using performance insights and established best practices.
• Monitor content performance, search visibility, and engagement metrics to identify optimization opportunities.
• Partner with marketing teams and subject matter experts to create customer-focused content supporting campaigns, product launches, and thought leadership initiatives.
• Collaborate with regional teams to develop and localize content aligned with global campaigns and regional priorities.

Must haves:

• Education: Bachelor's degree in Marketing, Communications, Journalism, English, Digital Media, or a related field.
• Experience: 2+ years of experience in content marketing, digital marketing, communications, or a related field.
• Ability to communicate technical concepts through writing, editing, and proofreading activities.
• Experience creating content for blogs, websites, social media, and other digital marketing channels.
• Application of SEO fundamentals and interest in AI-powered search and content optimization.
• Utilization of content management systems, SEO tools, or web analytics platforms.

Nice to haves:

• Ability to work within a geographically dispersed team across a multi-functional organization.
• Initiative to advance projects with limited direction.
• Strong work ethic and commitment to achieving goals and deadlines.
• Strong organizational skills with the ability to manage multiple projects while maintaining attention to detail.
• Ability to listen, learn, and positively accept feedback and mentoring.
• Team-oriented approach with consistent positive engagement.

USD 65,000 to 100,000 Pay ranges at Ciena are designed to accommodate variations in knowledge, skills, experience, market conditions, and locations, reflecting our diverse products, industries, and lines of business. Please note that the pay range information provided in this posting pertains specifically to the primary location, which is the top location listed in case multiple locations are available. Non-Sales employees may be eligible for a discretionary incentive bonus, while Sales employees may be eligible for a sales commission.

In addition to competitive compensation, Ciena offers a comprehensive benefits package, including medical, dental, and vision plans, participation in 401(K) (USA) & DCPP (Canada) with company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company-paid holidays, paid sick leave, and vacation time. We also comply with all applicable laws regarding Paid Family Leave and other leaves of absence.

At Ciena, we are committed to building and fostering an environment in which our employees feel respected, valued, and heard. Ciena values the diversity of its workforce and respects its employees as individuals.

We do not tolerate any form of discrimination. Ciena is an Equal Opportunity Employer, including disability and protected veteran status.

If contacted in relation to a job opportunity, please advise Ciena of any accommodation measures you may require.

Meet the people who are shaping the future of communication and explore the culture we’ve built together at CienaLife.