UK-wide SEO Content Specialist: AI-Driven Audits

Cushman & Wakefield; United States; Remote; USD 61,000 - 101,000; Full time

Job summary

Cushman & Wakefield seeks an experienced SEO Content Specialist to boost organic visibility and guide AI-assisted content optimization across 60+ markets. You will conduct ongoing content audits, refine on-page elements, and translate complex CRE research into accessible content for search engines and AI platforms.

Collaborating with Global SEO, Digital Web, Content and Research teams, you will help build scalable workflows, maintain quality standards, and deliver actionable insights to

Qualifications

• 4+ years of hands-on SEO experience in content strategy and on-page optimisation.
• Experience running content audits to drive organic growth in large-site environments.
• Experience using AI tools for content optimisation and workflow automation.
• Strong knowledge of SEO platforms and analytics with solid analytical skills.
• Bachelor’s degree in Marketing, Communications, Digital Technology or related field, or equivalent experience.

Responsibilities

• Run comprehensive content audits to identify performance decay, topical gaps, and opportunities to consolidate, refresh or retire content.
• Optimize on-page elements, including titles, metadata, structure and internal linking, in line with global SEO standards.
• Turn complex commercial real estate research and thought leadership into content that is clear, well structured and easy for search engines and AI platforms to find and interpret.
• Support regional stakeholders with SEO requests, content recommendations and detailed performance reporting.
• Use AI tools to support content enhancement, idea generation and metadata creation.
• Help refine and document AI-assisted workflows that make content optimisation more efficient and scalable.
• Apply responsible AI practices, ensuring all AI-supported content meets brand standards and search engine quality guidelines.
• Partner with Content, Communications, UX and development teams to advance our global organic search strategy.
• Flag content that attracts links, media coverage or mentions, and advise Communications on how to optimise it for search.
• Build and maintain performance dashboards and reports, sharing clear insights with stakeholders.

Skills

SEO strategy

Content audits

AI tools

Analytics

Content writing

Education

Bachelor’s degree in Marketing/Communications or related field

Tools

Google Analytics

Sitecore

Job description

Cushman & Wakefield seeks an experienced SEO Content Specialist to boost organic visibility and guide AI-assisted content optimization across 60+ markets. You will conduct ongoing content audits, refine on-page elements, and translate complex CRE research into accessible content for search engines and AI platforms.

Collaborating with Global SEO, Digital Web, Content and Research teams, you will help build scalable workflows, maintain quality standards, and deliver actionable insights to