Senior Social Media & Digital Content Strategist

Ciena Corporation; Baltimore (MD); Hybrid; USD 65,000 - 100,000; Full time

Benefits offered by this job

Medical benefits

401K retirement plan

Paid time off

Job summary

Ciena Corporation in Baltimore is seeking a Senior Associate to craft and optimize digital content for our corporate blog and social channels. You will write and edit posts, develop content for organic social, and coordinate production with regional teams.

You will apply SEO and AI-powered search insights, monitor performance, and collaborate with marketing colleagues to support campaigns, product launches, and thought leadership initiatives.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, Digital Media, or related field.
• 2+ years in content marketing, digital marketing, or communications.
• Ability to communicate technical concepts through writing, editing, and proofreading.
• Experience creating content for blogs, websites, social media, and other digital marketing channels.

Responsibilities

• Write and edit blog posts for the Ciena corporate blog.
• Develop content for organic social media and other digital marketing assets.
• Maintain editorial calendars and coordinate content production schedules.
• Optimize content for SEO and AI-powered search using performance insights and best practices.
• Monitor content performance, search visibility, and engagement metrics to identify opportunities.
• Collaborate with marketing teams and subject matter experts to create customer-focused content for campaigns and product launches.
• Work with regional teams to localize content aligned with global campaigns.

Skills

Content marketing

SEO fundamentals

Writing

Editing

Education

Bachelor's degree in Marketing, Communications, Journalism, English, Digital Media, or related field

Tools

Content Management Systems

SEO tools

Job description

Ciena Corporation in Baltimore is seeking a Senior Associate to craft and optimize digital content for our corporate blog and social channels. You will write and edit posts, develop content for organic social, and coordinate production with regional teams.

You will apply SEO and AI-powered search insights, monitor performance, and collaborate with marketing colleagues to support campaigns, product launches, and thought leadership initiatives.