Content Marketing Strategist - SEO Focus

Placements24; Willows (CA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible working hours

Performance bonuses

Remote work

Job summary

Placements24 is seeking a creative Content Marketing Strategist with a strong SEO focus to support remote operations for the Welkom/Free State region. You will drive content strategy, keyword research, editorial planning, and performance analysis to boost organic traffic and qualified leads.

The role emphasizes high-quality content creation oversight, collaboration with marketing and design teams, and staying current with SEO trends.

Qualifications

• Bachelor's degree in Marketing, English, Journalism, Communications, or a related field.
• Proven experience in content marketing and SEO with a strong portfolio.

Responsibilities

• Develop and implement a comprehensive content marketing strategy focused on driving organic traffic and lead generation.
• Conduct in-depth keyword research and competitor analysis to identify content opportunities.
• Create and manage an editorial calendar for all content initiatives.
• Oversee the creation of high-quality, engaging content including blog posts, articles, website copy, case studies, and white papers.
• Ensure all content is optimized for search engines (SEO) and aligns with brand guidelines.
• Analyze content performance using SEO and web analytics tools, and report on key metrics.
• Identify opportunities to repurpose existing content across different channels.
• Collaborate with marketing and design teams to ensure content is visually appealing and communicates key messages.
• Stay abreast of the latest SEO trends, algorithm updates, and content marketing best practices.
• Promote content through channels including social media and email marketing.

Job description

About the Role

Our client is seeking a creative and data-savvy Content Marketing Strategist with a strong focus on SEO to join their team, remotely supporting operations in Welkom, Free State. This role is instrumental in developing and executing a content strategy that drives organic traffic, enhances brand authority, and generates qualified leads. The ideal candidate will have a proven ability to create high-quality, engaging content that resonates with target audiences and ranks well in search engines. You will be responsible for keyword research, content ideation, editorial planning, content creation oversight, and performance analysis. This is an excellent opportunity to work in a fully remote capacity, contributing to a forward-thinking organization and shaping its digital presence from anywhere. We are looking for an individual with a deep understanding of SEO principles, content marketing best practices, and a passion for storytelling through digital mediums. Your strategic insights will be key in driving our client's online visibility and achieving their marketing objectives. The role demands a proactive approach to content ideation and a commitment to producing valuable, SEO-optimized content that attracts and retains customers.

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy focused on driving organic traffic and lead generation.


• Conduct in-depth keyword research and competitor analysis to identify content opportunities.


• Create and manage an editorial calendar for all content initiatives.


• Oversee the creation of high-quality, engaging content including blog posts, articles, website copy, case studies, and white papers.


• Ensure all content is optimized for search engines (SEO) and aligns with brand guidelines.


• Analyze content performance using SEO and web analytics tools, and report on key metrics.


• Identify opportunities to repurpose existing content across different channels.


• Collaborate with the marketing and design teams to ensure content is visually appealing and effectively communicates key messages.


• Stay abreast of the latest SEO trends, algorithm updates, and content marketing best practices.


• Promote content through various channels, including social media and email marketing.

Requirements

• Bachelor's degree in Marketing, English, Journalism, Communications, or a related field.


• Proven experience in content marketing and SEO, with a strong portfolio of published work.


• In-depth understanding of SEO principles, keyword research, and on-page/off-page optimization techniques.


• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.


• Excellent writing, editing, and proofreading skills with a keen eye for detail.


• Ability to develop creative content ideas that align with business objectives.


• Experience in managing editorial calendars and working with content creators.


• Strong analytical skills with the ability to track and report on content performance.


• Excellent communication and collaboration skills, especially in a remote setting.


• Knowledge of the Free State market is a plus, but not essential due to the remote nature.

Benefits

Our client offers a competitive salary, the flexibility of a fully remote work arrangement, and opportunities for professional development. Employees will have the chance to contribute significantly to the company's online growth and brand presence. Benefits include flexible working hours, potential for performance bonuses, and a supportive, collaborative remote team culture. This role is ideal for a skilled content marketer and SEO expert looking to excel in a remote position and make a significant impact from anywhere, while supporting operations related to Welkom.