Content Marketing Strategist

Placements24; Willows (CA); Hybrid; USD 22,000 - 36,000; Full time

Benefits offered by this job

Competitive salary & bonuses

Hybrid work in Welkom area

Professional development & conferences

Creative collaborative environment

Strong brand voice & thought-leadship

Job summary

Placements24 is seeking a creative and analytical Content Marketing Strategist to shape compelling narratives and drive engagement for a Welkom-based brand. You will develop and execute a robust content strategy across blogs, websites, social media, and email, crafting high-quality content that attracts a defined audience and drives profitable action.

You will collaborate with designers and subject matter experts, optimize content for SEO, manage a content calendar, analyze performance metrics,

Qualifications

• Proven experience as a Content Marketing Strategist or similar content-focused role.
• Exceptional writing, editing, and proofreading skills with a strong portfolio of published work.
• Bachelor's degree in Marketing, Journalism, English, or a related field.

Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business objectives and target audience needs.
• Create and manage a content calendar, ensuring timely publication of blog posts, articles, whitepapers, case studies, and social media updates.
• Write, edit, and proofread high-quality content that is engaging, informative, and optimized for search engines (SEO).
• Collaborate with designers and subject matter experts to produce visually appealing and accurate content assets.
• Analyze content performance using metrics like traffic, engagement, and conversion rates, and use insights to refine strategy.
• Promote content across various channels to maximize reach and impact.

Skills

Content marketing strategy

Exceptional writing & editing

SEO knowledge

WordPress CMS

Google Analytics

Portfolio of published work

Education

Bachelor's degree in Marketing/Journalis m/English

Tools

WordPress CMS

SEO tools

Job description

About the Role

Our client is seeking a creative and analytical Content Marketing Strategist to shape compelling narratives and drive engagement for their brand in Welkom. This pivotal role involves conceptualizing, developing, and executing a robust content strategy across multiple platforms, including blogs, websites, social media, and email. You will be responsible for creating high-quality, valuable content that attracts and retains a clearly defined audience, ultimately driving profitable customer action. The successful candidate will be a storyteller with a deep understanding of content marketing principles and a passion for creating impactful campaigns.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business objectives and target audience needs.
• Create and manage a content calendar, ensuring timely publication of blog posts, articles, whitepapers, case studies, and social media updates.
• Write, edit, and proofread high-quality content that is engaging, informative, and optimized for search engines (SEO).
• Collaborate with designers and subject matter experts to produce visually appealing and accurate content assets.
• Analyze content performance using metrics like traffic, engagement, and conversion rates, and use insights to refine strategy.
• Promote content across various channels to maximize reach and impact.

Requirements

• Proven experience as a Content Marketing Strategist or similar content-focused role.
• Exceptional writing, editing, and proofreading skills with a strong portfolio of published work.
• Deep understanding of SEO best practices and keyword research tools.
• Experience with content management systems (CMS) like WordPress.
• Proficiency in content performance analysis tools (e.g., Google Analytics).
• Bachelor's degree in Marketing, Journalism, English, or a related field.

Benefits

• Competitive salary and performance-based bonuses.
• Flexible hybrid work arrangement within the Welkom area.
• Opportunities for professional development and attending industry conferences.
• A creative and collaborative environment with a focus on innovation.
• Contribute to building a strong brand voice and thought leadership.