Content Marketing Specialist - Storytelling & Enablement

Cisco Systems, Inc.; Clegg (NC); On-site; USD 77,000 - 98,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Paid parental leave

Disability coverage

Life insurance

RSU grants (restricted stock units)

Job summary

Cisco Systems, Inc. is seeking a Content Marketing Specialist to craft compelling stories and enablement content across Cisco on Cisco programs. You will interview SMEs, edit stories, and deliver 1–2 case studies per quarter while optimizing content for SEO and audience engagement.

Work with internal teams, sales, and stakeholders to ensure timely delivery of high-quality marketing content and assets, including blogs, slides, and sales toolkits, in support of One Cisco messaging.

Qualifications

• Meet one of the following (completed within the past 3 years or expected within 12 months): Master’s with 0 years, Bachelor’s with 2 years, Apprenticeship/Boot camp/Certification with 3 years, or High school with 4 years.
• Qualifying education and work experience should be in Marketing, Communications, Journalism, or related field.
• Experience in content marketing, blogging, executive and internal communications, editorial work, or related fields in tech.
• Strong writing and editing skills with an eye for detail and accuracy.

Responsibilities

• Developing stories for Cisco on Cisco which includes sourcing and editing quality Cisco on Cisco use case stories aligned with the team's content strategy.
• Interviewing technical subject matter experts (SMEs).
• Establishing and maintaining relationships with SMEs and key stakeholders.
• Delivering 1-2 case studies per quarter, as well as creating supplemental enablement assets (blogs, slides, sales toolkits, videos, etc.).
• Optimizing content for SEO and audience engagement in partnership with SMEs.
• Researching topics and trends to inform compelling content.
• Assisting with Messaging and Content team needs (Event Content Kits, Vendor Coordination, Content Audits, editing and reviewing marketing/messaging content and assets).
• Researching and fact checking technical information for sales guides/technical proof points.
• Ensuring all programs are delivered on time and meet quality standards.
• Contributing to internal newsletters to promote content created.
• Conducting regular outreach to cross-functional teams to gather story leads and support content creation.

Skills

Content marketing

Writing

Project management

Stakeholder collaboration

Interviewing SMEs

SEO

Education

Master's degree with 0 years of work experience

Bachelor's degree with 2 years of work experience

Apprenticeship/Boot camp/Certification with 3 years of work experience

High school diploma with 4 years of work experience

Tools

Asana

SharePoint

Generative AI

Job description

Cisco Systems, Inc. is seeking a Content Marketing Specialist to craft compelling stories and enablement content across Cisco on Cisco programs. You will interview SMEs, edit stories, and deliver 1–2 case studies per quarter while optimizing content for SEO and audience engagement.

Work with internal teams, sales, and stakeholders to ensure timely delivery of high-quality marketing content and assets, including blogs, slides, and sales toolkits, in support of One Cisco messaging.