AI-Driven B2B Content Marketing Manager

Cisco Systems, Inc.; San Francisco (CA); On-site; USD 121,000 - 155,000; Full time

Job summary

Cisco Systems, Inc. in San Francisco seeks a Content Marketing Manager for Cisco Marketing Campaigns to drive campaign content from brief to publish. You’ll write, edit, review, and deliver high-quality assets that connect with AI infrastructure decision-makers and business buyers.

You will own both short-form and long-form content, review briefs, and collaborate with product, partner marketing, demand generation, sales and design to keep messaging current and on-brand.

Qualifications

• Proven experience in writing and editing for B2B integrated marketing campaigns
• A strong writing portfolio that demonstrates ability to make complex technology clear, engaging, and audience-appropriate
• 5 years of experience in content marketing, ideally within networking, AI, enterprise technology, or a related technical domain

Responsibilities

• Develop creative and compelling copy for integrated marketing campaigns, including email, social, paid media, and other demand generation initiatives
• Own the production of long-form content tailored to AI infrastructure audiences - including blog posts, webpages, case studies, video scripts, and more
• Review the work of other content managers across the team and provide clear, constructive feedback
• Serve as the first line of review for incoming content project briefs and create outbound briefs for agency engagements
• Partner with product marketing, partner marketing, demand generation, sales, and design teams to gather input and reflect latest messaging

Skills

Writing & editing

B2B campaigns

Content marketing 5+ yrs

Education

Bachelor's degree in Marketing/Comms/Journalism

Tools

Workfront

Asana

Job description

Cisco Systems, Inc. in San Francisco seeks a Content Marketing Manager for Cisco Marketing Campaigns to drive campaign content from brief to publish. You’ll write, edit, review, and deliver high-quality assets that connect with AI infrastructure decision-makers and business buyers.

You will own both short-form and long-form content, review briefs, and collaborate with product, partner marketing, demand generation, sales and design to keep messaging current and on-brand.