Content Marketing Specialist - Hybrid Model

Placements24; Willows (CA); Hybride; USD 17 000 - 29 000; Plein temps

Avantages offerts par ce poste

Hybrid work

Career growth

Marketing tools access

Creative environment

Résumé du poste

Placements24 is seeking a Content Marketing Specialist to craft compelling narratives for our clients in the financial services sector. You will develop and execute content strategies, produce diverse formats, and optimize for search, while collaborating with designers and SMEs to ensure consistency and impact across channels.

You will manage an editorial calendar, promote content via social, email, and paid tactics, and analyze performance to refine the strategy.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• Proven experience with content marketing and content creation.
• Strong SEO knowledge and ability to translate complex topics.

Responsabilités

• Develop and execute a content marketing strategy.
• Create blog posts, website copy, social updates, case studies, and whitepapers.
• Conduct keyword research and SEO analysis.
• Collaborate with designers and subject matter experts.
• Manage editorial calendar and deliver content on schedule.
• Promote content across channels and analyze performance.
• Stay updated on industry trends and brand voice.
• Ensure content adheres to brand guidelines.

Connaissances

Content marketing

SEO

CMS

Analytics

Written comms

Formation

Bachelor's degree in Marketing / Communications

Outils

Google Analytics

CMS platforms

Marketing automation

Description du poste

About the Role

Our client, a leading financial services provider in Welkom , Free State, is looking for a creative and strategic Content Marketing Specialist to join their team. This role embraces a hybrid work model, offering flexibility and collaboration. You will be responsible for developing compelling content that attracts and engages our target audience, driving brand awareness and lead generation. The ideal candidate has a passion for storytelling, a strong understanding of content marketing principles, and the ability to translate complex information into accessible and engaging narratives. You will play a pivotal role in shaping our brand voice and expanding our reach across various digital platforms. Join a forward-thinking organization that values innovation and employee growth.

Key Responsibilities

• Develop and execute a content marketing strategy aligned with business goals and target audience needs.
• Create high-quality, engaging content across various formats, including blog posts, articles, website copy, social media updates, case studies, and whitepapers.
• Conduct keyword research and SEO analysis to optimize content for search engines.
• Collaborate with designers and subject matter experts to produce visually appealing and informative content.
• Manage the editorial calendar and ensure timely delivery of content.
• Promote content across various channels, including social media, email marketing, and paid distribution.
• Analyze content performance metrics and use insights to refine content strategy and improve engagement.
• Stay updated on industry trends, best practices in content marketing, and competitor activities.
• Ensure all content adheres to brand guidelines and maintains a consistent voice and tone.
• Assist in developing content for website landing pages, email campaigns, and other marketing materials.

Requirements

• Proven experience as a Content Marketing Specialist, Content Creator, or similar role.
• Excellent writing, editing, and proofreading skills with a strong portfolio of published work.
• Solid understanding of content marketing principles, SEO best practices, and digital marketing channels.
• Experience with content management systems (CMS) and marketing automation tools.
• Proficiency in keyword research and using analytics tools (e.g., Google Analytics).
• Ability to work effectively in a hybrid environment, managing projects independently and collaborating with team members.
• Strong research skills and the ability to grasp complex topics.
• A Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Creative thinking and a keen eye for detail.
• Experience in the financial services sector is a plus.

Benefits

• Competitive remuneration package.
• Hybrid work arrangement offering flexibility and collaboration.
• Opportunity to contribute to a reputable financial services firm.
• Professional development and career growth opportunities.
• Engaging work environment with a focus on creativity and innovation.
• Access to modern marketing tools and technologies.
• Be part of a supportive and experienced marketing team.
• Regular performance feedback and opportunities for advancement.
• Contribution to impactful marketing campaigns.
• Work-life balance fostered through a flexible hybrid model.