Content Marketing Specialist

Placements24; Redmond (WA); Hybrid; USD 15,000 - 29,000; Full time

Benefits offered by this job

Health, dental & vision insurance

Hybrid work model

Professional development and industry-

Team-building activities

Job summary

Placements24 is seeking a Content Marketing Specialist to drive engagement and brand awareness for e-commerce initiatives in Welkom. You will craft compelling narratives across blogs, social media, email newsletters and website copy, while optimizing for search and engagement.

This role requires a data-driven mindset and collaboration with design and marketing teams to maintain brand consistency. The position offers a flexible hybrid work model, opportunities for professional development, and a

Qualifications

• Proven experience writing and editing content across multiple formats.
• Strong SEO understanding and content optimization skills.
• Experience with social platforms and content distribution strategies.

Responsibilities

• Develop and execute a content marketing strategy aligned with business goals.
• Create engaging content: blog posts, articles, social posts, website copy and newsletters.
• Manage editorial calendar and timely publication of content.
• Optimize content for SEO and social sharing.
• Monitor performance metrics and iterate for improvements.
• Collaborate with design and marketing to ensure brand consistency.

Skills

Strong writing

Editing

Proofreading

SEO fundamentals

Social media

CMS experience

Content strategy

Project management

Collaboration

Tools

CMS

Graphic design tools

Job description

About the Role

Our client is seeking a creative and strategic Content Marketing Specialist to drive engagement and brand awareness for their e-commerce initiatives in Welkom. This role involves crafting compelling narratives and valuable content across multiple digital platforms, with a strong emphasis on social media engagement and storytelling. You will be instrumental in building our client's online community and driving traffic to their e-commerce site. The ideal candidate possesses a passion for digital communication and a knack for transforming ideas into engaging content that resonates with target audiences, working within a dynamic and collaborative team environment in the Free State.

Key Responsibilities

• Develop and execute a content marketing strategy that aligns with business objectives and target audience needs.
• Create high-quality, engaging content, including blog posts, articles, social media updates, website copy, and email newsletters.
• Manage the editorial calendar and ensure timely publication of all content.
• Optimize content for search engines (SEO) and social media sharing.
• Monitor content performance and analyze metrics to gauge effectiveness and identify areas for improvement.
• Collaborate with design and marketing teams to ensure brand consistency and visual appeal of content.

Requirements

• Proven experience as a Content Marketing Specialist or similar role.
• Exceptional writing, editing, and proofreading skills.
• Strong understanding of SEO best practices and content optimization techniques.
• Experience with social media platforms and content distribution strategies.
• Proficiency in content management systems (CMS) and basic graphic design tools.
• Ability to work collaboratively in a team environment and manage projects effectively.

Benefits

• Competitive salary and performance incentives.
• Flexible hybrid work model combining office and remote days.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and attending industry conferences.
• A creative and supportive work culture in Welkom.
• Employee wellness programs and team-building activities.