Content Creator & Copywriter

Placements24; Willows (CA); Hybrid; USD 48,000 - 72,000; Full time

Benefits offered by this job

Hybrid work arrangement

Professional development and training

Exposure to diverse clients

Creative content freedom

Job summary

Placements24 is sourcing a Content Creator & Copywriter for a vibrant marketing agency based in Welkom. You will craft website copy, social content, emails, blogs, ads, and contribute to visual content with a creative, brand-focused approach.

You'll collaborate with designers and marketers to develop narratives, optimize content for SEO, and adapt tone for diverse audiences. Bachelor's degree in Marketing or English preferred; hybrid work option available.

Qualifications

• Proven experience as Content Creator or Copywriter with a strong portfolio.
• Exceptional writing, editing, and proofreading skills in English.
• Proficiency in creating content for digital platforms (web, social, email).
• Understanding of SEO principles and applying them to content creation.
• Able to research complex topics and translate them for broader audiences.
• Creative thinking and ability to generate innovative content ideas.
• Strong brand voice understanding and audience engagement techniques.

Responsibilities

• Write clear, concise, and engaging copy for marketing materials (web pages, social posts, emails, blogs, ads, press releases).
• Develop creative concepts and narratives aligned with client brands.
• Research industry topics to generate fresh content ideas and ensure accuracy.
• Collaborate with designers and marketing team to produce high-quality content.
• Edit and proofread content for errors, structure, and grammar.
• Adapt writing style to suit different audiences and platforms.
• Optimize content for search engines to improve visibility.
• Contribute to content strategy and planning.
• Stay updated on industry trends and best practices in content creation.

Skills

Content creation

Copywriting

SEO

CMS

Editing

Brand voice

Education

Bachelor's degree in Marketing or English or Communications

Tools

CMS

Graphic design basics

Job description

About the Role

Our client, a vibrant marketing agency based in Welkom, Free State, is searching for a creative and versatile Content Creator & Copywriter to join their dynamic team. This role is central to developing engaging and persuasive content across various platforms to support client marketing initiatives. You will be responsible for crafting compelling copy for websites, social media, email campaigns, blog posts, advertisements, and more, while also contributing to visual content creation. The ideal candidate possesses a flair for storytelling, an exceptional command of the English language, and a keen understanding of brand voice and audience engagement. This is an exciting opportunity to contribute to a wide array of projects for diverse clients and hone your skills in a collaborative, creative environment. Join us in Welkom and help bring our clients' stories to life.

Key Responsibilities

• Write clear, concise, and engaging copy for various marketing materials, including website pages, social media posts, email newsletters, blog articles, ad copy, and press releases.


• Develop creative concepts and compelling narratives that align with client brand identities and marketing objectives.


• Research industry-related topics to generate fresh content ideas and ensure accuracy.


• Collaborate with designers and other marketing team members to produce high-quality visual and written content.


• Edit and proofread content to ensure it is error-free, well-structured, and grammatically correct.


• Adapt writing style and tone to suit different target audiences and platforms.


• Optimize content for search engines (SEO) to improve organic visibility.


• Contribute to content strategy development and planning.


• Stay updated on industry trends, best practices in content creation, and digital marketing.

Requirements

• Proven experience as a Content Creator, Copywriter, or similar role, with a portfolio showcasing strong writing samples.


• Exceptional writing, editing, and proofreading skills in English.


• Proficiency in creating content for various digital platforms, including websites, social media, and email.


• Understanding of SEO principles and how to apply them to content creation.


• Ability to research complex topics and translate them into easily understandable content.


• Creative thinking and the ability to generate innovative content ideas.


• Strong understanding of brand voice and audience engagement techniques.


• Proficiency in content management systems (CMS) and basic graphic design tools is a plus.


• Excellent communication and collaboration skills.


• Bachelor's degree in Marketing, English, Journalism, Communications, or a related field is preferred.

Benefits

• Competitive salary based on experience and qualifications.


• Hybrid work arrangement offering flexibility.


• Opportunity to work with a diverse range of clients and industries.


• A supportive and collaborative team environment in Welkom.


• Professional development and training opportunities.


• Creative freedom to develop innovative content strategies.


• Exposure to the latest marketing trends and technologies.