Growth-Driven Social Media & Content Lead

Self Publishing, Inc.; Texas; On-site; USD 40,000 - 60,000; Full time

Job summary

SelfPublishing, Inc. is seeking a bold, creative operator to grow our short-form content and audience, turning engagement into customers across our brand and Chandler's personal platforms. You will own the content calendar, publishing, and growth activation to drive revenue.

The role focuses on growing reach on both brand and personal channels, coordinating creators, and optimizing hooks and CTAs to move followers toward DMs, applications, and sales, while building authentic community.

Qualifications

• 2+ years creating and growing short-form content.
• Proven ability to convert content into pipeline (leads, applications or sales).
• Experience coordinating other creators or collaborators.
• Expertise in editing tools and graphic design for social content.
• Comfortable being judged on revenue, not just reach.
• Enjoy engaging in comments and building relationships with an audience.
• Location: Westlake (Austin) office based role.
• Salary range: $40,000–$60,000.

Responsibilities

• Run point on short-form content strategy, calendar, publishing for selfpublishing.com and Chandler Bolt's channels.
• Grow reach and followers on brand and personal profiles; translate growth into revenue.
• Coordinate and quality-check content from other creators and editors.
• Optimize hooks, CTAs, and story flow to drive DMs, clicks, and applications.
• Engage with the audience in comments to foster relationships and trust.

Skills

Short-form content growth

Pipeline conversion

Content coordination

Editing (Premiere)

Editing (CapCut)

Editing (Final Cut)

Graphic design (Canva)

Graphic design (Photoshop)

Community management

Distribution & insights

Revenue-driven mindset

Audience engagement

Tools

Premiere

CapCut

Final Cut

Canva

Photoshop

Job description

At selfpublishing.com, we help purpose-driven people turn their ideas into published books—and those books into life-changing impact. Through online education, coaching, and done-for-you services, we empower aspiring authors to get their stories out into the world.

Our mission? Help 100,000 people publish a book by 2035, impacting 120M+ lives through "Leveraged Impact.” (Check out our TEDx talk here ).

We’ve been featured on the INC 5000 list four times—and we’re just getting started.

About The Role

Are you a bold, creative operator who knows how to grow an audience and turn it into customers? Join Chandler Bolt and selfpublishing.com to run point on short-form content, community, and distribution across our brand and Chandler's personal platforms.

Your focus is clear: Grow both profiles, own the pipeline of content and creators behind them, and ensure that growth translates into revenue.

Your Mission & Results

• Content & Growth: Run point on short-form content strategy, calendar, and publishing for selfpublishing.com and Chandler Bolt's personal channels. Grow reach and followers on both.
• Distribution & Community: Get content in front of the right people — push videos and key posts into our Facebook groups and communities. Reply to comments and DMs and keep the audience engaged.
• Pipeline Management: Coordinate and quality-check content from other creators and editors.
• Conversion: Treat content like a funnel, not a post. Improve hooks, CTAs, and story flow to drive DMs, clicks, and applications — not just views.
• Goal:Grow reach and engagement on both profiles while turning that growth into booked calls and sales.

What You Bring

• 2+ years creating and growing short-form content, with real examples of accounts you've grown.
• Proven ability to convert content into pipeline — leads, applications, or sales.
• Experience coordinating other creators or collaborators without slowing them down.
• Expertise in: Editing (Premiere/CapCut/Final Cut), Social Graphics (Canva/Photoshop), Community Management, Distribution, and Performance Insights.
• Comfortable being judged on revenue, not just reach.
• Genuinely enjoy being in the comments — replying, engaging, building relationships with an audience.
• Location:In-person role based in our Westlake (Austin) office.
• Salary Range: $40,000 - $60,000

Ready to Apply?

If you're a data-driven content operator who knows how to grow an audience and turn that audience into customers, we'd love to meet you.

Apply now to join one of America's fastest-growing companies — and help revolutionize the publishing industry while making a real impact in the world.

The pay range for this role is:

40,000 - 60,000 USD per year (Westlake Office)