Social Media Manager (Austin, TX - In Office)

selfpublishing.com; West Lake Hills (TX); On-site; USD 40,000 - 60,000; Full time

Job summary

selfpublishing.com is hiring to lead growth of short-form content and audience engagement for our brand and Chandler Bolt's platforms. You’ll own content strategy, publishing cadence, and cross-channel distribution to turn reach into pipeline.

You’ll collaborate with creators, editors, and the community to optimize hooks, CTAs, and storytelling that drives inquiries and sales.

Qualifications

• 2+ years creating and growing short-form content with real examples.

Responsibilities

• Content & Growth: Run point on short-form content strategy, calendar, and publishing for selfpublishing.com and Chandler Bolt's personal channels.

Skills

Short-form content

Content-to-pipeline

Creator coordination

Editing software

Graphic design tools

Community management

Distribution & insights

Audience engagement

Revenue accountability

Tools

Premiere

CapCut

Final Cut Pro

Canva

Photoshop

Job description

At selfpublishing.com, we help purpose-driven people turn their ideas into published books - and those books into life-changing impact. Through online education, coaching, and done-for-you services, we empower aspiring authors to get their stories out into the world.

Our mission? Help 100,000 people publish a book by 2035, impacting 120M+ lives through "Leveraged Impact.” (Check out our TEDx talk here ).

We’ve been featured on the INC 5000 list four times - and we’re just getting started.

About The Role

Are you a bold, creative operator who knows how to grow an audience and turn it into customers? Join Chandler Bolt and selfpublishing.com to run point on short-form content, community, and distribution across our brand and Chandler's personal platforms.

Your focus is clear: Grow both profiles, own the pipeline of content and creators behind them, and ensure that growth translates into revenue.

Your Mission & Results

• Content & Growth: Run point on short-form content strategy, calendar, and publishing for selfpublishing.com and Chandler Bolt's personal channels. Grow reach and followers on both.
• Distribution & Community: Get content in front of the right people - push videos and key posts into our Facebook groups and communities. Reply to comments and DMs and keep the audience engaged.
• Pipeline Management: Coordinate and quality-check content from other creators and editors.
• Conversion: Treat content like a funnel, not a post. Improve hooks, CTAs, and story flow to drive DMs, clicks, and applications - not just views.
• Goal: Grow reach and engagement on both profiles while turning that growth into booked calls and sales.

What You Bring

• 2+ years creating and growing short-form content, with real examples of accounts you've grown.
• Proven ability to convert content into pipeline - leads, applications, or sales.
• Experience coordinating other creators or collaborators without slowing them down.
• Expertise in: Editing (Premiere/CapCut/Final Cut), Social Graphics (Canva/Photoshop), Community Management, Distribution, and Performance Insights.
• Comfortable being judged on revenue, not just reach.
• Genuinely enjoy being in the comments - replying, engaging, building relationships with an audience.
• Location: In-person role based in our Westlake (Austin) office.
• Salary Range: $40,000 - $60,000

The pay range for this role is:

40,000 - 60,000 USD per year (Westlake Office)