Content Marketing Manager

Evlo AI; San Diego (CA); On-site; USD 90,000 - 150,000; Full time

Job summary

Evlo AI is seeking a Content Marketing Manager to own the editorial strategy for our B2B SaaS platform, translating complex cloud and data-platform topics into assets that rank, convert, and build category authority.

In collaboration with SEO, product marketing, and demand-gen teams, you will build a content engine that measurably contributes to pipeline, not just traffic. You will lead webinars/podcasts, manage writers, and track content impact across GA4 and Looker.

Qualifications

• 4–7 years of content marketing experience in B2B SaaS or technology.
• Strong writing and editing samples for varied audiences.
• Hands-on SEO: keyword research and content mapping.
• Experience with CMS platforms and marketing automation tools.
• Ability to tie content to pipeline and revenue metrics.
• Bachelor's degree in English, Journalism, Marketing, or equivalent.
• Bonus: product-led growth, developer-focused content, or AI workflows.

Responsibilities

• Own and execute the editorial calendar across blog posts, whitepapers, case studies, eBooks, landing pages, and product content
• Develop SEO-driven content strategy: run keyword research in Ahrefs/Semrush, map content to funnel stages, and brief writers accordingly
• Write and edit long-form technical content that accurately reflects the product and resonates with technical buyers
• Manage freelance writers, agencies, and internal SMEs to ship high-quality content on deadline
• Partner with demand-gen on gated assets, email nurture streams, and sales enablement collateral
• Measure content performance in GA4, Looker, and Search Console; report on rankings, MQLs, and content-sourced pipeline
• Run the webinar and podcast program end-to-end, including guest sourcing, promotion, and repurposing into derivative content

Skills

Writing & Editing

SEO

Content strategy

Project management

Education

Bachelor's degree in English/Journ/Marketing

Tools

WordPress

Webflow

HubSpot

Marketo

Job description

About The Role

The Content Marketing Manager owns the editorial strategy for a B2B SaaS platform, producing the technical and educational content that drives organic growth, product adoption, and demand generation. This role sits at the intersection of SEO, product marketing, and thought leadership — turning complex cloud and data-platform topics into assets that rank, convert, and build category authority.

The role matters because organic content is a primary acquisition channel. Working with SEO, product marketing, and demand-gen teams, the Content Marketing Manager will build a content engine that measurably contributes to pipeline, not just traffic.

Key Responsibilities

• Own and execute the editorial calendar across blog posts, whitepapers, case studies, eBooks, landing pages, and product content


• Develop SEO-driven content strategy: run keyword research in Ahrefs/Semrush, map content to funnel stages, and brief writers accordingly


• Write and edit long-form technical content that accurately reflects the product and resonates with technical buyers (developers, data engineers, IT leaders)


• Manage freelance writers, agencies, and internal SMEs to ship high-quality content on deadline


• Partner with demand-gen on gated assets, email nurture streams, and sales enablement collateral


• Measure content performance in GA4, Looker, and Search Console; report on rankings, MQLs, and content-sourced pipeline


• Run the webinar and podcast program end-to-end, including guest sourcing, promotion, and repurposing into derivative content

What We Are Looking For

• 4-7 years of content marketing experience in B2B SaaS or technology, with a portfolio of published work


• Strong writing and editing samples that demonstrate ability to translate technical concepts for varied audiences


• Hands-on SEO expertise: keyword research, on-page optimization, and search-intent mapping using Ahrefs, Semrush, or equivalent tools


• Experience with CMS platforms (WordPress, Webflow) and marketing automation (HubSpot or Marketo)


• Demonstrated ability to tie content to pipeline and revenue metrics, not just traffic or MQLs


• Excellent project management across concurrent workstreams, SMEs, and external contributors; Bachelor's degree in English, Journalism, Marketing, or equivalent practical experience


• Bonus: experience with product-led growth motion, developer-focused content (APIs, docs, tutorials), video/audio production, or AI-assisted content workflows