Content Marketing Manager

Wpromote; El Segundo (CA); On-site; USD 60,000 - 100,000; Full time

Job summary

Wpromote in California is seeking a Content Marketing Specialist to own the strategy and delivery of performance-driven creative for multiple clients. You will translate data into testing roadmaps and actionable directions for content across web, blogs, and thought leadership.

You will collaborate with media, design, and production teams to ensure on-time delivery and optimize performance across platforms. Strong SEO and client-facing communication are essential.

Qualifications

• 2-3 years of experience in Content Marketing, SEO Content, Editorial Strategy, or a related agency or in-house marketing role.
• Experience developing content strategies that drive measurable performance across organic search, engagement, or business objectives.
• Strong understanding of SEO fundamentals and an interest in how AI-powered search is evolving content discovery.
• Experience creating and managing a variety of content formats, including website content, blogs, thought leadership, and other digital marketing assets.
• Proven ability to manage multiple clients, projects, and competing priorities in a fast-paced environment.
• Strong client-facing communication, presentation, and project management skills.
• Experience using marketing and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Adobe Analytics, Asana, and AI productivity tools such as ChatGPT or Claude.

Responsibilities

• Owning the strategy, direction, and delivery of performance-driven creative across a book of business ranging from 2-5 clients, ensuring alignment with client KPIs and channel objectives
• Translating performance data into clear creative direction, including testing roadmaps, hypotheses, and iteration plans
• Developing recurring static and video briefs grounded in platform best practices and performance insights. Inclusive of performance-driven messaging, hooks, headlines, and ad copy tailored to platform behavior, audience insights, and campaign objectives
• Partnering closely with Media teams to align on testing strategy, scaling opportunities, and performance optimization
• Collaborating with Design and Production to bring concepts to life, managing timelines, budgets, and deliverables
• Analyzing creative performance across platforms and synthesize learnings into actionable insights and next steps
• Applying a strong understanding of platform dynamics (Meta, TikTok, YouTube, Amazon, Programmatic) to inform creative strategy
• Supporting client communication by presenting creative concepts, performance insights, and strategic recommendations
• Contributing to the development of creative testing frameworks, best practices, and ways of working across accounts
• Identifying opportunities to improve creative efficiency through tools, automation, and emerging technologies
• Traveling occasionally to visit clients, team meetings, and/or events. Likely 1-3 times/year

Job description

You Will Be

• Owning the strategy, direction, and delivery of performance-driven creative across a book of business ranging from 2-5 clients, ensuring alignment with client KPIs and channel objectives

• Translating performance data into clear creative direction, including testing roadmaps, hypotheses, and iteration plans

• Developing recurring static and video briefs grounded in platform best practices and performance insights. Inclusive of performance-driven messaging, hooks, headlines, and ad copy tailored to platform behavior, audience insights, and campaign objectives

• Partnering closely with Media teams to align on testing strategy, scaling opportunities, and performance optimization

• Collaborating with Design and Production to bring concepts to life, managing timelines, budgets, and deliverables

• Analyzing creative performance across platforms and synthesize learnings into actionable insights and next steps

• Applying a strong understanding of platform dynamics (Meta, TikTok, YouTube, Amazon, Programmatic) to inform creative strategy

• Supporting client communication by presenting creative concepts, performance insights, and strategic recommendations

• Contributing to the development of creative testing frameworks, best practices, and ways of working across accounts

• Identifying opportunities to improve creative efficiency through tools, automation, and emerging technologies

• Traveling occasionally to visit clients, team meetings, and/or events. Likely 1-3 times/year

You Must Have

• 2-3 years of experience in Content Marketing, SEO Content, Editorial Strategy, or a related agency or in-house marketing role.

• Experience developing content strategies that drive measurable performance across organic search, engagement, or business objectives.

• Strong understanding of SEO fundamentals and an interest in how AI-powered search is evolving content discovery.

• Experience creating and managing a variety of content formats, including website content, blogs, thought leadership, and other digital marketing assets.

• Proven ability to manage multiple clients, projects, and competing priorities in a fast-paced environment.

• Strong client-facing communication, presentation, and project management skills.

• Experience using marketing and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Adobe Analytics, Asana, and AI productivity tools such as ChatGPT or Claude.