Content Innovation Lead — AI-Driven Proposals & Storytelling

Lyra Health, Inc.; United States; On-site; USD 95,000 - 131,000; Full time

Benefits offered by this job

Healthcare coverage

Lyra for Lyrians coaching and therapy

Equity in the company

Paid time off

Parental leave

401K with matching

Monthly tech allowance

Well-being perks

Job summary

Lyra Health is seeking a strategic, AI‑savvy Content Innovation Manager to shape and scale compelling narratives across the full pursuit journey, from RFPs to finalist presentations and deals. You will own messaging foundations within our proposal platform, and apply emerging AI capabilities to accelerate drafting, personalization, and quality.

Sitting in Solution Marketing, you will partner across Product Marketing, Sales, Segment, and Customer Success to create reusable content, govern

Qualifications

• 8+ years in content strategy, product marketing, solution marketing or related field.
• Experience applying generative and agentic AI to content development.
• Exceptional writing and editing skills for business audiences.
• Proactive, experimental mindset to test new ideas.
• Experience using and managing proposal management platforms such as Responsive.
• Strong understanding of the RFP and complex sales processes.
• Ability to develop reusable content for different audiences.
• Strong cross-functional collaboration with Product Marketing, Sales, Customer Success.
• Experience in health care, benefits, or regulated industries is a plus.

Responsibilities

• Translate complex product capabilities, clinical outcomes, and value propositions into compelling narratives tailored to buyer needs, segments, and business priorities.
• Apply generative and agentic AI to rethink content workflows, improving how teams discover, draft, personalize, and refine content while reducing manual effort and strengthening response quality.
• Experiment with emerging AI technologies to create more connected, scalable content experiences across the pursuit journey, from market narratives and RFP responses to finalist presentations, ensuring a consistent and compelling story of Lyra's value.
• Own the content strategy, architecture, and quality of Responsive, ensuring our proposal knowledge base reflects Lyra's latest positioning, product capabilities, and proof points. Manage governance and content standards that improve AI retrieval, response accuracy, and overall quality.
• Turn recurring RFP questions, buyer priorities, and content gaps into actionable insights that strengthen Lyra's positioning, connect messaging across the pursuit journey, and more clearly communicate our value to buyers.
• Partner with Proposal Managers, Writers, Product Marketing, Segment and Solution Marketing, Sales, and Customer Success to close messaging gaps, establish content validation processes, and develop stronger, reusable narratives across the pursuit journey.

Skills

Content strategy

Product marketing

Proposal content

Storytelling

AI capabilities

Writing/editing

Cross-functional collaboration

RFP process

Content governance

Tools

Responsive

Job description

Lyra Health is seeking a strategic, AI‑savvy Content Innovation Manager to shape and scale compelling narratives across the full pursuit journey, from RFPs to finalist presentations and deals. You will own messaging foundations within our proposal platform, and apply emerging AI capabilities to accelerate drafting, personalization, and quality.

Sitting in Solution Marketing, you will partner across Product Marketing, Sales, Segment, and Customer Success to create reusable content, govern