Content Growth & Experimentation Specialist

Hostinger; United States; Remote; USD 90,000 - 135,000; Full time

Benefits offered by this job

360 Growth

Freedom & responsibility

Wellness simplified

Work hard - play hard

Job summary

Hostinger is seeking a Content Optimization & Experimentation Specialist to drive growth by turning insight into action across its educational content. You will own the journey from discovery to impact, leading A/B and multivariate tests, and crafting intuitive experiences that boost conversions.

You will design effective layouts, write conversion-focused copy, and analyze results with statistical confidence to deliver measurable improvements across the content ecosystem.

Qualifications

• 3+ years of experience in CRO, UX, or experimentation.
• UX thinking that goes beyond aesthetics — you can diagnose why users don't convert
• Analytical rigor — you're comfortable with data, know its limits, and make data-driven decisions with confidence rather than gut feel
• Have experience optimizing long-form content and creating experiences that guide users toward action.
• Ability to write or direct conversion copy that stays on-brand
• Can craft—or direct—copy that converts without compromising the brand.
• Thrive when juggling multiple ideas and confidently prioritize the ones that will create the biggest impact.
• It's a bonus if you've worked with content-led growth, SEO-heavy products, SaaS or web hosting, or have a working knowledge of HTML/CSS.

Responsibilities

• Own the CRO strategy for our blog and tutorials by identifying the highest-impact conversion opportunities, maintaining a prioritized experimentation backlog, and defining quarterly OKRs.
• Design intuitive user experiences by improving page layouts, navigation, CTAs, page structure, and conversion-focused copy.
• Develop hypotheses and lead A/B and multivariate experiments from planning through implementation.
• Analyze experiment results with statistical confidence, documenting every outcome to build a culture of continuous learning.
• Ensure successful experiments become lasting improvements across our content ecosystem.
• Partner closely with the Head of Content to shape the optimization roadmap, evolve our brand experience, and stay ahead of industry trends.

Skills

CRO experience

UX thinking

Data-driven

Long-form content

Copywriting

HTML/CSS

SEO knowledge

Job description

Hostinger is seeking a Content Optimization & Experimentation Specialist to drive growth by turning insight into action across its educational content. You will own the journey from discovery to impact, leading A/B and multivariate tests, and crafting intuitive experiences that boost conversions.

You will design effective layouts, write conversion-focused copy, and analyze results with statistical confidence to deliver measurable improvements across the content ecosystem.