Content Optimization & Experimentation Specialist

Hostinger; United States; Remote; USD 90,000 - 135,000; Full time

Benefits offered by this job

360 Growth

Freedom & responsibility

Wellness simplified

Work hard - play hard

Job summary

Hostinger is seeking a Content Optimization & Experimentation Specialist to drive growth by turning insight into action across its educational content. You will own the journey from discovery to impact, leading A/B and multivariate tests, and crafting intuitive experiences that boost conversions.

You will design effective layouts, write conversion-focused copy, and analyze results with statistical confidence to deliver measurable improvements across the content ecosystem.

Qualifications

• 3+ years of experience in CRO, UX, or experimentation.
• UX thinking that goes beyond aesthetics — you can diagnose why users don't convert
• Analytical rigor — you're comfortable with data, know its limits, and make data-driven decisions with confidence rather than gut feel
• Have experience optimizing long-form content and creating experiences that guide users toward action.
• Ability to write or direct conversion copy that stays on-brand
• Can craft—or direct—copy that converts without compromising the brand.
• Thrive when juggling multiple ideas and confidently prioritize the ones that will create the biggest impact.
• It's a bonus if you've worked with content-led growth, SEO-heavy products, SaaS or web hosting, or have a working knowledge of HTML/CSS.

Responsibilities

• Own the CRO strategy for our blog and tutorials by identifying the highest-impact conversion opportunities, maintaining a prioritized experimentation backlog, and defining quarterly OKRs.
• Design intuitive user experiences by improving page layouts, navigation, CTAs, page structure, and conversion-focused copy.
• Develop hypotheses and lead A/B and multivariate experiments from planning through implementation.
• Analyze experiment results with statistical confidence, documenting every outcome to build a culture of continuous learning.
• Ensure successful experiments become lasting improvements across our content ecosystem.
• Partner closely with the Head of Content to shape the optimization roadmap, evolve our brand experience, and stay ahead of industry trends.

Skills

CRO experience

UX thinking

Data-driven

Long-form content

Copywriting

HTML/CSS

SEO knowledge

Job description

JOIN HOSTINGER, AND WE’LL GROW FAST!

We’re shaping the future of online success — powered by AI and driven by people. With 900+ talented professionals and over 5 million clients in 150 countries, we help creators and entrepreneurs bring their ideas to life faster and easier than ever before.

Our mission: To provide tools that help individuals and small businesses succeed online faster and easier.

Our culture: Guided by 10 company principles https://www.hostinger.com/principles

Our formula for success: Customer obsession, innovative products, and talented teams.

YOUR ROLE AT HOSTINGER

Join Hostinger's Content team and help us turn educational content into one of our strongest growth engines.

As a Content Optimization & Experimentation Specialist in the Content team, you'll shape how millions of users experience and interact with Hostinger's educational content. You'll own the journey from insight to impact - identifying opportunities, designing user experiences, leading experimentation, and turning data into meaningful business growth.

Curious to learn more? Connect with your future manager: Vakare Simanaityte, Head of Content https://www.linkedin.com/in/vakare-simanaityte/.

THE DIFFERENCE YOU WILL MAKE

• Own the CRO strategy for our blog and tutorials by identifying the highest-impact conversion opportunities, maintaining a prioritized experimentation backlog, and defining quarterly OKRs.


• Design intuitive user experiences by improving page layouts, navigation, CTAs, page structure, and conversion-focused copy.


• Develop hypotheses and lead A/B and multivariate experiments from planning through implementation.


• Analyze experiment results with statistical confidence, documenting every outcome to build a culture of continuous learning.


• Ensure successful experiments become lasting improvements across our content ecosystem.


• Partner closely with the Head of Content to shape the optimization roadmap, evolve our brand experience, and stay ahead of industry trends.

YOUR EXPERTISE AND EXPERIENCE

• See every user journey as an opportunity to improve—not just another page to optimize.


• Have 3+ years of experience in CRO, UX, or experimentation.


• UX thinking that goes beyond aesthetics — you can diagnose why users don't convert


• Analytical rigor — you're comfortable with data, know its limits, and make data-driven decisions with confidence rather than gut feel


• Have experience optimizing long-form content and creating experiences that guide users toward action.


• Ability to write or direct conversion copy that stays on-brand


• Can craft—or direct—copy that converts without compromising the brand.


• Thrive when juggling multiple ideas and confidently prioritize the ones that will create the biggest impact.


• It's a bonus if you've worked with content-led growth, SEO-heavy products, SaaS or web hosting, or have a working knowledge of HTML/CSS.

MEET YOUR TEAM

The Content team is on a mission to help millions of people succeed online through content that educates, inspires, and converts. Every article, tutorial, and content experience is designed to remove friction, build trust, and guide users toward the right solution.

At the intersection of content, product, and growth, you'll collaborate with SEO, Brand, Product, and Websites teams to turn insights into experiments, experiments into improvements, and improvements into measurable business results.

BENEFITS YOU'LL LOVE

• 360 Growth: We provide limitless learning opportunities https://www.hostinger.com/blog/learning-culture: access to platforms like Reforge and CoachHub, global conferences, feedback culture https://www.hostinger.com/blog/reaching-your-peak, digital libraries, and industry-leading subscriptions. Advance your career with internal mobility, and grow with a team eager to share knowledge and support your success.


• Freedom & responsibility: Work on your terms, whether from the comfort of home or anywhere in the world. With a home office budget, you can elevate your workspace. Enjoy the flexibility to manage your schedule while bringing your ideas to life in a fast-paced, dynamic environment.


• Wellness simplified: Your health comes first with company-provided sick days, 20 paid suspension days, Headspace https://www.headspace.com/ subscriptions, and recharge leave. Participate in wellbeing-dedicated events and simply enjoy the balance of a lifestyle that prioritizes wellness.


• Work hard - play hard: Celebrate your achievements with company events like Town Hall, Meet the Client initiatives, team-building experiences, and workations. Celebrate life’s big moments with milestone gifts for weddings, new parenthood, and graduations.

COMPENSATION

We invest in exceptional people. Your compensation will reflect your experience, expertise, and contribution.

Get ready to take your personal and professional growth to new heights! Join Hostinger today and be part of our journey …