Content & Employer Brand Lead — AI-Driven Strategy

DraftKings; Boston (MA); On-site; USD 109,000 - 136,000; Full time

Job summary

DraftKings is seeking a Manager, Content & Creative on the Recruitment Marketing Team in Boston. You will shape employer brand storytelling across DraftKings Life channels with hands-on writing, editing, and content leadership.

You’ll lead a talented team, set strategy, and use data to inform decisions while collaborating with Communications, Legal, Brand, and Talent Acquisition to drive talent attraction globally.

Qualifications

• Bachelor’s degree in marketing, communications or related field.
• 7+ years in content marketing or employer branding with leadership.
• Strong writing and editing across formats and channels.
• Experience coordinating cross-functional teams and campaigns.

Responsibilities

• Lead content and editorial strategy translating employer brand and hiring priorities into a roadmap.
• Set high creative bar across copy, video, graphics, social, and campaigns; hands-on when needed.
• Build an integrated content engine spanning organic and paid channels with analytics.
• Develop content strategies for global markets while localizing storytelling.
• Define strategy and creative vision for DraftKings Life and its content.
• Lead and develop a high-performing content team through coaching.

Skills

Content marketing

People leadership

Editorial writing

AI fluency

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications

Tools

AI content tools

Social media platforms

Job description

DraftKings is seeking a Manager, Content & Creative on the Recruitment Marketing Team in Boston. You will shape employer brand storytelling across DraftKings Life channels with hands-on writing, editing, and content leadership.

You’ll lead a talented team, set strategy, and use data to inform decisions while collaborating with Communications, Legal, Brand, and Talent Acquisition to drive talent attraction globally.