Manager, Content & Employer Brand

DraftKings; Boston (MA); On-site; USD 109,000 - 136,000; Full time

Job summary

DraftKings is seeking a Manager, Content & Creative on the Recruitment Marketing Team in Boston. You will shape employer brand storytelling across DraftKings Life channels with hands-on writing, editing, and content leadership.

You’ll lead a talented team, set strategy, and use data to inform decisions while collaborating with Communications, Legal, Brand, and Talent Acquisition to drive talent attraction globally.

Qualifications

• Bachelor’s degree in marketing, communications or related field.
• 7+ years in content marketing or employer branding with leadership.
• Strong writing and editing across formats and channels.
• Experience coordinating cross-functional teams and campaigns.

Responsibilities

• Lead content and editorial strategy translating employer brand and hiring priorities into a roadmap.
• Set high creative bar across copy, video, graphics, social, and campaigns; hands-on when needed.
• Build an integrated content engine spanning organic and paid channels with analytics.
• Develop content strategies for global markets while localizing storytelling.
• Define strategy and creative vision for DraftKings Life and its content.
• Lead and develop a high-performing content team through coaching.

Skills

Content marketing

People leadership

Editorial writing

AI fluency

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications

Tools

AI content tools

Social media platforms

Job description

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours

As a Manager, Content & Creative on our Recruitment Marketing Team, you’ll shape how our employer brand comes to life through content and storytelling. You’ll set the strategy and creative direction for content across DraftKings Life channels, including organic social, paid media, our careers site, and email. This player-coach role blends editorial instincts, creative leadership, and a data-informed approach to content. You’ll lead and develop a talented team while staying close to the work, raising the bar for storytelling that attracts talent across our global markets and influences candidate decisions.

What You’ll Do

• Lead our content and editorial strategy, translating employer brand, audience insights, and hiring priorities into a focused roadmap and editorial calendar.
• Set a high creative and editorial bar across copy, video, graphics, social media, long-form storytelling, and campaigns, providing direction while staying hands-on with writing and editing when it matters.
• Build an integrated content engine that turns strong ideas into stories across organic social, paid media, our careers site, email, and other candidate touchpoints, using performance insights to strengthen our approach.
• Develop content strategies that scale globally while adapting storytelling, channels, and candidate experiences to local market needs.
• Define the strategy and creative vision for DraftKings Life, shaping what we talk about and how we show up while empowering the team to bring that vision to life.
• Lead and develop a high-performing content team through coaching and feedback that helps teammates strengthen their craft and take greater ownership.
• Own content intake and prioritization, guiding work from brief through production and approval while partnering with Internal Communications, Public Relations, Legal, Brand, and Talent Acquisition to focus resources and move high-impact work forward.
• Use content performance, recruiting outcomes, AI, and emerging search trends to inform decisions, improve how we create and distribute content, and reach candidates at key moments in their journey.

What You’ll Bring

• A Bachelor’s Degree in Marketing, Communications, or a related field.
• At least 7 years of experience in content marketing, employer brand, or a related field, including at least 3 years of people leadership experience developing writers, content marketers, or creative talent.
• Exceptional writing and editing skills, with a portfolio that demonstrates compelling storytelling across audiences and formats.
• A player-coach mindset, with the ability to set direction and empower others while staying close enough to the work to elevate it.
• Experience leading content across video, social media, graphics, digital campaigns, web, email, and long-form editorial for different markets and audiences.
• A data-informed approach to content, with experience connecting creative performance and audience insights to business and recruiting outcomes.
• Strong AI fluency, with experience using AI tools to enhance content development, audience insights, personalization, workflows, or discoverability while applying strong editorial judgment.
• Strong relationship-building skills, with the ability to collaborate cross-functionally, create efficient workflows, and move compelling ideas forward across teams.

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Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 108,800.00 USD - 136,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.